The Perks of Intentional Hiring to Improve GROSS MARGINS

Every entrepreneur knows that productivity is key to scaling a business, but what really works in practice??

I sat down with several successful founders to uncover the techniques that have truly transformed their operations. From optimizing your time to investing in the right tools and strategies, these business leaders shared practical insights that go beyond theory and into real-world application.?

Here’s what we’ll cover this week:

1. The Perks of Intentional Hiring
2. Time Blocking for Better Focus?
3. How Speaking Became the Secret to Growth
4. Building Efficiency with the Right Tools

The Perks of Intentional Hiring

Chris Miles , the founder of Money Ripples, offers a refreshing take on team building.?

Chris started off as a lone wolf entrepreneur, trying to do everything himself. But he quickly realized that hiring the right people wasn’t about whether he liked them personally—it was about finding people who complimented his skills.

"I started using assessments like Predictive Index and Working Genius," Chris explained. "And it changed everything. Instead of hiring people like me, I built a team that filled in my weaknesses."

The result??

Faster growth and a well-rounded team that operates more efficiently.?

Chris’ key takeaway is simple but powerful: hire intentionally, and build a team that offsets your weaknesses.

Time Blocking for Better Focus?

John Ostenson , founder of Frambridge Consulting, shared a common struggle among entrepreneurs: the never-ending to-do list.?

He found himself constantly working in the business instead of on the business.?

His solution? Time blocking.

“I had to start allocating hard stops to working in the business,” John said. “It wasn’t easy, but it allowed me to finally focus on strategy and growth.”

John's hack is about discipline—setting time boundaries on day-to-day tasks so you can carve out dedicated time for bigger-picture thinking.?

It's a simple, yet effective way to avoid getting lost in the weeds and focus on what truly drives business success.

How Speaking Became the Secret to Growth

Kevin Wilhelm , founder of Pod Marketing, believes in the power of speaking to fuel business growth.?

“If I could go back, I would double down on speaking engagements,” Kevin said. “Educating an audience has been one of the most effective ways to attract new business.”

However, Kevin also stressed the importance of attribution.?

“Sometimes, leads from speaking engagements don’t materialize for years. Understanding where your leads come from—tracking that journey—is essential to knowing the true ROI.”

For Kevin, speaking is a long game, but one that can lead to significant returns if you’re patient and strategic about it.

Building Efficiency with the Right Tools

Matthew Passy , co-founder of Custom Podcast Solutions, learned the hard way that investing in the right tools early on is key to long-term success. “I tested tons of project management tools—Asana, Monday, you name it. But once we finally committed to ClickUp, everything changed,” he said.

Matthew realized that building automation and documenting standard operating procedures (SOPs) from day one would have saved him a ton of time and effort. “If I had done that from the start, I could have delegated way more and grown the business faster,” he reflected.

His advice is clear: invest in the right tools from the beginning, and set up processes that allow your team to thrive without you micromanaging every detail.

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