Perimenopause: only 28% of women have enough awareness about it
Anastasiya Markvarde
Women's Health | Driving healthcare innovation & strategy | Startup advisory | Innovation Director
Have you seen the new perimenopause report by ōURA ??
The report is based on de-identified data from more than 100,000 female Oura members.
Earlier this year, Oura partnered with Clue and University of California, Berkeley to study the effect of perimenopause on women. In general, the smart ring manufacturer is going strong on health partnerships this year, compared to more of a retail focus in 2023.
In 2024 Oura partnered with hormone-testing platforms, fertility apps and women's health care providers (and, on top of it, Oura is now hiring a Chief Medical Officer).
For the context it's important to remember that scientific terminology for menopause and reproductive ageing was initially defined only in 1980, and only then concerted research efforts around menopause started.
Lately, we see more new studies around perimenopause emerge:
The need for new research and therapies is urgent first of all, to help women get an adequate level of care and improve their quality of live, but even to reduce the burden of (peri)menopause: according to Mayo Clinic , it results into an estimated $1.8 billion in lost work time per year and $26.6 billion annually when medical expenses are added, in the U.S. alone.
Board Director | Advisor | NED | Fuelling Growth in Life Sciences & HealthTech | Female Leadership Mentor | Columnist
2 天前There is an absolutely gigantic need to drive awareness and understanding of the changes in the perimenopause and menopause time of a woman’s life especially that 30% of female population is currently in menopause. One third of a woman’s life is spent in peri- and menopause. Lack of awareness and action lead to untold burdens on women as well as on healthcare systems. This needs to be addressed urgently all stakeholders involved in health.
Marketing and Communications Director
1 周It’s more like 2 h per night in my case. Lack of estrogen also cause light sleeping, i.e. waking up constantly with difficulties falling back to sleep.
Global Marketing Manager with 9+ years of experience | Expert in Omnichannel Marketing, Communications, Brand Strategy & KOL Engagement | Pharma, Healthcare, MedTech & FMCG | MD/MPH
1 周Anastasiya Markvarde, I agree, it's true that most people have limited knowledge or interest in health matters overall. A few years ago, I conducted a small study of the target audience in several regions on a related condition, but for men - BPH. I found that among those who were aware of their diagnosis, only ~45% knew about the symptoms, prognosis, or necessary follow-up tests. Unfortunately, healthcare professionals don’t always emphasize the importance of regularly monitoring their patients or don't have enough time to do it. That’s why I launched a small patient support program via a mobile app specifically for BPH patients. The last point about the correlation between perimenopause and the likelihood of developing bipolar disorder is fascinating, thank you for sharing the original study link!