The Perils of Single Sourcing: Lessons from Atlee's Film "Jawan"

Introduction:

In the world of business and organizations, the concept of single sourcing has long been a topic of debate and discussion. In Atlee's? film "Jawan," an interesting insight into the potential disaster that can arise from relying solely on one supplier is highlighted. This article aims to delve further into the concept of single sourcing and understand the importance of diversifying sourcing options.

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A Unique Perspective on Single Sourcing:

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In "Jawan," the character Kaali, portrayed brilliantly by Vijay Sethupathy, experiences the negative consequences of being trapped in a world of single sourcing. Kaali delivers poor value to his customer, the Indian Army, due to his limited options as a sole supplier. Consequently, this leads to misery and casualties within the Army. The film beautifully portrays the concept of value co-creation and how it can falter under the constraints of single sourcing.

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The Driving Agency Conundrum:

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To better understand the perils of single sourcing, let's take a relatable example from our own lives. Imagine living in a locality where there is only one driving agency available. For those residents who are unable to drive for various reasons, including physical limitations, limited options may force them to rely solely on this agency. In this scenario, the agency holds immense power over its customers, knowing that they have little choice but to submit to their services. The agency may then prioritize their own satisfaction as suppliers over the value delivered to their customers.

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Kaali's Wrath and the Importance of Diversified Sourcing:

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In the film, when challenged by Vikram, portrayed by SRK, on the value he is delivering, Kaali's response is infuriated. This cold rage leads to a desire to eliminate any threats, even if it means framing Vikram's wife, played by Deepika. Although the intensity of revenge portrayed in the film may take some cinematic liberties, it serves as a reminder for organizations and teams considering outsourcing work. Embracing single sourcing can potentially lead to catastrophic consequences if the sole supplier fails to meet expectations or prioritizes their own interests.

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The Advantages of Multi-Sourcing:

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To avoid the pitfalls showcased in "Jawan," organizations and teams are strongly advised to adopt a multi-sourcing approach. By diversifying their sourcing options, they can mitigate risks and ensure a steady supply of goods or services. Multi-sourcing allows for healthy competition among suppliers, encouraging each one to deliver their best value to the organization. Additionally, it provides flexibility and the ability to switch suppliers if necessary, reducing dependence and the likelihood of being held hostage by a single source.

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Conclusion:

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Atlee's film "Jawan" provides an insightful perspective on the consequences of single sourcing within an organization. The example of Kaali and his detrimental impact on the Indian Army serves as a cautionary tale for businesses and teams worldwide. By embracing the concept of multi-sourcing and encouraging healthy competition among suppliers, organizations can safeguard themselves from the potential disaster that comes with relying solely on a single source. So let us take a cue from this thought-provoking film and ensure we do not fall victim to the perils of single sourcing.

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