The perils of assuming
Mark Nicholls - Helping time poor CEOs
And their management teams make informed strategic decisions by ensuring their finance function is best in class and tells them what they need to know when they need to know it | Commercial | Pragmatic
It is all too easy to make assumptions, isn’t it?
And, as I found out to my cost, doing this can come back and bite you.
More specifically, when asked what Tectona does, my answer is usually something along the lines of:
“Tectona provide part time finance directors to owner managed businesses who don’t need, don’t want or can’t afford a full-time finance director.”
My assumption? That everyone knows what a finance director does. Clearly, I was wrong!
So, I accepted the challenge set me by a prospect – to be clearer about what exactly the Tectona gets up to when working with clients.
Click here to start the journey to enlightenment!