Perfumistics - The Story Continues
We began the Perfumistics journey in Singapore in 2012. We quickly realised with our 80 collective years in fragrance, we had soaked up an ocean of knowledge and experience across the whole spectrum of the industry. As anyone who has been in the industry long enough will tell you, ′you just don′t realise how much knowledge you absorb. ′
When someone asks you, ¨can you help me with this? ¨or ¨do you know someone who does that….? ¨. Even if you don′t know, you invariably know someone who does.
The journey progressed to Europe (Barcelona) in 2016, and an exciting seven years followed working with new and existing customers all over the world.
Over 2024, we decided, for many reasons, to move again, this time to my wife Marcela′s country Colombia. And so, a new Perfumistics chapter begins BUT we are not leaving Asia and Europe behind. We have seen so many parallels between cultures and across geographies. Fragrance tastes are not confined to a specific geography, they don′t stop at one country and begin at another. Fragrance is a borderless world which encompasses and crosses cultures.
Our experiences have shown habits and attitudes towards fragranced products can be the same in many different locations. They can also be dramatically different.
We are helping companies understand these similarities and differences, to adapt, partner and collaborate with other companies and consumers globally.
Thanks to everyone who are part of our story now and will be in the future.
We will keep everyone updated of exciting new developments in coming months.
Member of The Board of Advisors at Various Startups; Biotech, Flavors, Fragrance, Cosmetics, API's
3 周The journey continues. Great things to come in Columbia. Need to hook you up to one of my connections with a new natural extract ingredient for fragrance indigenous to South America / Columbia.
Fragrance Industry Professional
3 周Love this story and the people that involved.
Education is the Best Tool to Preserve the Heritage of Perfume
1 个月Yes, we are aligned here. I teach our perfumers about the anthropology of perfume. By exploring the history, culture, and olfactory preferences of different regions around the world, perfumers come to understand that they cannot distribute the same fragrance everywhere. It works for Chanel … because people buy into the brand and its culture rather than just the fragrance itself. Younger brands need to think differently. It took Chanel a century of branding to achieve that level of recognition.
All the very BEST Simon …. I hope that you and Marta will have health, wealth and huge happiness with all your new challenges and successes. Eric