Will Perfumes pass the 1 metre social distancing test?
Tamanna Virmani
Co-Founder. Director. Executive Creative Director at Blue Oktopus Communications
"You smell nice!" Will you hear this compliment during Covid 19?
Perfumes are usually tested on strength parameters- How long will they last? Or in other words how long will they stay? Usually, most of the perfumes, after a few hours become skin scents. They can only be smelled if someone is right next to you.
But now with Covid situation, it is not about how strong a perfume will smell but about how well it can diffuse. If the 1 metre distance has to be maintained, then the perfume has to rethink how will it announce its arrival...
Perfumes need to have great, monster Sillage and Projection.
Sillage is the scent trail you leave behind.
Projection is how far out a scent travels.
So in order to fit in the 1 metre social distancing norm, the perfumes will have to try harder to be picked up and that too by a nose well protected by a mask!
Will new perfumes be formulated keeping the new social distancing in mind?
I think by now we all have got a whiff of the kind of perfumes that will be coming out soon!