PERFUMES - LONGEVITY VS SILLAGE VS PROJECTION
Gagan Malhotra
Market entry strategist with expertise in sports, outdoor, fitness, sporting goods, lifestyle, fashion, kids wear, variety retail, wholesale, and e-commerce. Skilled in driving growth and profitability for businesses.
Perfume jargon's might be a bit complex for an amateur or simply put a lay man. It’s however rather imperative to know what certain perfumes can render and perform to make sure you make the most of a particular type of perfumes.
People who buy perfumes are usually concerned about two very important things:
Smell of a perfume is usually what suits each one personal preference and they could be pleasing or displeasing to the others. How good a perfume performs is usually content to how long does it last, can people smell it and from how far can the scent be noticed amongst others.
While buying a perfume a lot of common perfume jargon's are thrown at people some which may confuse the buyer at times and some that might be overlooked. It’s always essential to know what your perfume can do and what its true potential is.
Whilst buying a perfume, there usually pertains a small confusion regarding the Longevity, Sillage and Projection of a perfume. You can follow the simple deconstruction of these perfume terms and educate yourself to make a rather informed choice while choosing perfume for you.
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Longevity: Longevity of a perfume is what is also called the lifetime of the perfume. This means how long a perfume lasts on the skin. This is from when the top notes open and eventually journey through the middle notes to melt into the base notes. The longevity of the perfume is based on the time one can still get a whiff of the perfume from their skin. Longevity of a perfume can depend on a variety of elements like:
Sillage: Pronounced ‘See- Yahaaj’ stands for the trail your perfume leaves behind. Every living being leaves behind a sillage as they roam around. It’s the unique smell that is individualistic to you. Sniffer dogs usually follow the sillage of a human body’s unique scent to track them. In the perfume world the implications are the same. It’s the smell that lingers around you when you walk around. It’s the smell trail that you leave behind. It’s that whiff you detect in the air after someone passes by wearing a perfume.
Projection: Sillage and Projection are often terms that are confused for the other. However the difference between them is that while sillage is what trail your perfume leaves behind, projection is the length your perfume radiates to. Projection is how far a perfume pushes out into the air. Projection changes over the longevity of the perfume. The projection is very loud at the opening of the perfume and then dies down during the lifespan of the perfume.
-Gagan Malhotra