Perfumes are alive. You can see it evolve with your own eyes.

An experienced Beauty Advisor will tell a reluctant customer who tries a new perfume to "wait 30 minutes before making a final judgement on the scent" because the perfume evolves and unfolds. She is right.

The first time the industry popularized scent evolution was in the 40s. The concept of the olfactive pyramid was first introduced by a perfumer named Jean Carles a chemist. Carles was a pioneering figure in the fragrance industry, and his work helped to establish the modern practice of fragrance creation.

For 8 decades, the most used description of a scent has been the olfactive pyramid. A chemistry concept related to volatility.

Nowadays, the olfactive pyramid is widely used by perfumers, fragrance companies and retailers as a way of describing the different notes and accords that make up a fragrance, and how they evolve over time, (for those knowledgeable enough to understand the concept of volatility).

To interpret an olfactive pyramid, you should pay attention to how the fragrance changes over time. The top notes will provide an initial impression of the fragrance, but the middle and base notes will give you a better understanding of its overall character and personality. By decoding the different layers of the pyramid, the viewer can better understand the complexity of the fragrance and appreciate how it unfolds over time.

Caveat... most shoppers don′t know, understand .. and in any case, it is very difficult to imagine how the perfume notes change over time!.

Now imagine you could “SEE” how a perfume evolves its “SCENT” over time!

The dynamic scent visualization simplifies understanding perfume pyramids, making it much easier for anyone to grasp. Sophisticated algorithms utilize comprehensive knowledge of perfume composition, taking into account how various notes evaporate and give way to heavier scents that emerge over time. Each fragrance follows a distinct scent evolution, telling a unique story from its initial application (top notes) to the subsequent chapters and nuances that unfold over time.

You may know the beginning of a perfume.. but you don′t know the end unless you patiently wait for it′s secrets to unfold.

This innovative tool enhances the interaction between beauty advisors and fragrance enthusiasts, offering a captivating sensory journey that teaches about the intricate composition of perfumes.

We asked one of our Avatars (called Nathalia) to take us through the scent journey of an aromatic-ambery scent. Nathalia speaks over 30 languages making this information accessible to beauty advisors all around the world. The video below is in Hindi.

This article features an innovation at WikiParfum , which just launched for niche fragrances. Looking forward to your feedback.

Mario Cadafalch Garcia , Camille Latron , Bestiario