Performance Summit 2023: How to Boost your Brand and Break into New Markets

The third edition of our annual Performance Summit is fast approaching!?

We can’t believe it’s been just three years since we decided to launch our event. At the time, we realized the industry needed a space for experts across Fashion, Luxury, and Beauty to come together and share insights on how to achieve brand performance magic.??

Since 2021, we’ve been blessed to be joined by specialists from TikTok, YouTube, Vogue, and Google (to name a few!) We can’t wait to show you what we have in store for 2023. Here’s a sneak peek at just some of the topics we’ll be covering when we kick off on January 31st!

How to live the life of Luxury

Last year, luxury brands were ‘doing the most’ to be noticed (Coperni spray-on dress, we’re looking at you). We saw some incredible feats of fashion, and it’s obvious that competition is tighter than ever.

Businesses must make an impact in 2023 to stay relevant and keep ahead of this fast, multi-trillion-dollar industry. So, how do you plan to make a name for your brand this year?

On 31st January, we’ll be joined by Christopher Morency (Chief Brand Officer, Vanguards) and Chris Black (Founder, Done To Death Projects & co-host, How Long Gone). The experts will host our dedicated session, ‘Grabbing the Right Attention: The How-To Guide for Luxury Brands Today.’ Don’t forget to tune in!

Making your mark in the Middle East

According to The Business of Fashion and McKinsey’s ‘State of Fashion 2023’ report, this year, the Middle East is expected to have the highest growth potential for the Fashion industry.

We all know that different markets involve nuanced strategies that need careful consideration before launch. In the Middle East, understanding Marketing misconceptions, the UAE consumer journey, and challenges and changes in the Luxury space is paramount.

On 1st February, Jasmina Banda (Chief Strategy Officer, Chalhoub Group) and Jessica Michault (Deputy Editor, Harper’s Baazar Arabia) will host their specialist session, ‘Strategies for Regional Success: How to Connect with Consumers in the Middle East’. We can’t wait to hear their opinions on how to break into this market.

How to win Leads and Influence People

Did you know that Google searches for ‘Influencer Marketing’ grew by a whopping 400% between 2016-2021? With interest seemingly at an all-time high, knowing the evolution of the concept, and what the future of influence holds, is the only way to build a successful collaboration.

But with new forms of Media cropping up every minute (hello, BeReal!), knowing how to form the right community and Voice collaborations can be tricky. That’s why we’ve enlisted Beka Gvishiani (Founder, STYLE NOT COM) and Pierre Alexandre M’Pelé (Head of Editorial Content, GQ France), to take us on a tour of all things ‘Influence’. Their session, ‘The New Age of Influence’ will stream live on 2nd February!?

Ready to reach the Summit?

A new report has shown that raising brand awareness is the top objective for 86% of marketers in 2023. Get ahead of the competition by registering for our upcoming Performance Summit and gain some key takeaways to see you into an even more successful year.

With only a few spots left, there’s still time to register for our virtual event before launch day (31st January)!