PERFORMANCE MEASUREMENT: The desire to contribute to an organizations ability to keep succeeding.

PERFORMANCE MEASUREMENT: The desire to contribute to an organizations ability to keep succeeding.

Organizations exhibit significant variation in their definitions of good performance, encompassing diverse aspects of their conduct and outcomes. This can range from the pursuit of profit maximization, enhancing stock market value, delivering effective healthcare in a hospital setting, to efficiently managing household waste disposal. The concept of "performance" holds paramount importance in both Board and Executive Committees. Typically, boards scrutinize how organizations can formulate decisions that enhance their strategic performance, whereas the executive committee is concentrated on how the organization assesses and measures their performance.

The fundamental responsibilities often find expression in an organization's mission statement, as it is within this document that the organization's core purpose should be clearly articulated. These responsibilities are often termed "primary required tasks" because, even though the principal objective of a profit-oriented enterprise is to generate profits, this objective hinges on subsidiary tasks such as effective design, cost minimization per unit, product quality, adaptability, successful marketing, and more. Many of these subsidiary tasks encompass non-financial achievements.

While certain facets of performance are considered "nice to have," others assume the role of critical success factors. For instance, the quality of in-flight meals and entertainment systems for an airline may be of secondary importance when compared to the critical factors of punctuality, reliability, and safety, all of which are likely to be pivotal in determining the airline's overall success. In developing performance indicators, both committees should ensure that they have comprehensive insight by ensuring that indicators not only proactively monitor and influence the factors that are likely to impact future outcomes, but they also provide a retrospective view of past performance. Combining both types of indicators gives the senior leadership team a more complete understanding of the overall performance. Indicators can act as early warning signals, allowing teams to identify issues or trends before they become significant problems and enable them to take corrective actions promptly. Performance indicators are useful for setting and tracking progress toward goals. They provide a roadmap for achieving desired outcomes and help ensure that efforts are aligned with strategic objectives. In addition, not only do can companies evaluate past performance but also continuously improve future performance, guiding organizations, and their teams in adjusting and optimizing processes to achieve better results. However, given the rapidly changing environments, performance indicators need to provide the flexibility to adapt to new conditions and challenges and depending on how indicators are viewed, they may not be sufficient for navigating dynamic situations.

In practice, developing and setting performance indicators will depend on the context and goals of the performance measurement. Different organizations and situations may require different combinations of these metrics. It's important to carefully select and monitor the most relevant indicators for your specific needs and regularly review them to ensure they remain aligned with your objectives. However once established they will help teams and individuals to take ownership of their performance by focusing on actions and behaviours within their control and ultimately hold them accountable for their results.

DEVELOPING INDICATORS

Developing indicators is a crucial step in monitoring and evaluating various processes, programs, or systems. Indicators are specific, measurable, and often quantifiable variables that help assess progress, performance, or outcomes. Start by clearly defining the purpose of your indicators. What do you want to measure or assess? What are the specific objectives you aim to achieve through this monitoring or evaluation process? Understanding the purpose will guide indicator development. Determine key variables or constructs related to your purpose and objectives. These are the aspects or dimensions that you want to measure. Ensure that these variables are relevant to your goals. Before creating new indicators, review existing data sources, reports, and literature to see if relevant indicators or measures have already been developed. Using existing indicators can save time and resources. Involve relevant stakeholders, including experts, beneficiaries, and decision-makers, in the indicator development process. Their input can provide valuable insights into what should be measured and how. Determine the measurement units for each indicator. Are you measuring in percentages, counts, rates, scores, or other units? Identify the data sources required for each indicator, such as surveys, administrative records, observations, or interviews. Make sure your indicators are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). This means that each indicator should have a clear and precise definition, a way to measure it, attainable targets, relevance to your objectives, and a defined time frame. Create clear and concise indicator statements for each variable or construct. These statements should describe what is being measured and how it will be measured. Establish baseline values for your indicators, which represent the starting point for measurement. Then, set realistic and achievable targets or benchmarks that you aim to reach within a specified time frame. Pilot test your indicators with a small group or sample to ensure that they are practical, feasible, and produce meaningful data. Make necessary adjustments based on the feedback received during the pilot phase. Document detailed metadata for each indicator, including its definition, data collection methods, data sources, calculation formulas, baseline values, targets, and any associated assumptions or limitations. Continuously monitor and evaluate the indicators over time to assess progress and make informed decisions. Update indicators as needed based on changing circumstances or goals. Lastly and most importantly present your indicators and their results in a clear and understandable manner through reports, dashboards, or other communication channels. Make sure that the information is accessible to all relevant stakeholders.

Using the insights gained from indicator data to inform decision-making, improve processes, and adapt strategies as necessary to achieve your objectives boards and executive committees will foster learning and adaptation. Remember that the development of indicators should align with the specific context and goals of the strategy, project, or initiative. Regularly review and revise your indicators to ensure they remain relevant and effective in measuring progress and outcomes.

SCENARIO PLANNING

Scenario planning is a strategic management tool used to anticipate and prepare for possible future scenarios and uncertainties that could impact an organization, business, or project. It involves creating a set of plausible future scenarios, analysing their potential impact, and developing strategies to respond to each scenario. Scenario planning helps organizations become more resilient and adaptable by considering a range of possible futures rather than relying on a single, fixed forecast. They can be useful tool when developing your performance indicators.

Equally scenario planning should be performed as an ad-hoc exercise but have a structured process that defines the scope the scenario planning exercise. Identifying critical drivers and uncertainties that can significantly influence your organization or project's future should include technological advancements, regulatory changes, market trends, economic conditions, geopolitical factors, and more. The scenario planning exercise will call for an assembled and diverse team of experts and stakeholders who can provide different perspectives and insights. The team should also be responsible for guiding the scenario planning process.

While developing a range of plausible future scenarios based on the identified drivers and uncertainties, scenarios should be distinct and challenging, representing a spectrum of possible outcomes through multiple scenarios. For each scenario, a detailed narrative that outlines the key events, trends, and developments that characterize that future coupled with an analysis of the potential impacts of each scenario considering both opportunities and threats should be included. The team should evaluate how each scenario will affect the organization's goals, operations, resources, and stakeholders from a strategic, tactical, and operational perspective. Based on the analysis, strategies and action plans that would allow the organization to thrive or adapt in each scenario should be developed.

Once the scenarios have been put through these steps, a system for monitoring early warning signals should be designed and established to indicate which scenario is becoming more likely. This allows for timely adjustments to strategies as the future unfolds. Implementing the strategies and action plans developed for each scenario by continuously assessing new information and changing circumstances. Share the scenarios and strategies with key stakeholders, including employees, investors, customers, and partners by engaging them in discussions about potential futures and how the organization is prepared to respond. Periodically review and update the scenarios and strategies to ensure they remain relevant and effective in the face of evolving circumstances. Remember, scenario planning is a valuable tool for fostering a proactive and adaptive organizational culture. It helps organizations become better prepared for unexpected challenges and seize opportunities in an ever-changing world.

Board Academy Br Rodrigo Mariano Farias Souza Eduardo Gomes, MBA, CCA IBGC Marcelo Simonato

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