'Performance Marketing' is the future of 'Digital Marketing'

'Performance Marketing' is the future of 'Digital Marketing'

Performance Marketing - What is it actually ?

In reality it is nothing but just a term for productive online marketing, that delivers results. Direct results.

The interesting part is that client only pays only when a specific sales target is met.

So every seller and business wants good sales so this Performance Marketing actually get seller the direct sales.

The essentials of performance marketing:

• How performance marketing works
• Terms you need to know
• An overview of the top platforms and channels available

How do performance marketing platforms work?

Let’s briefly explore how most platforms operate.

As is the case with all media, each channel has a specific audience and offers different types of advertising platforms to reach them. For instance:

• Facebook, the leading social media channel, offers a variety of options to display ads to people visiting the Facebook or Inst platform.
• Google displays your ads in search results pages (and across the Google Ads network).

Obviously, no channel shows all the ads available, all the time, to everyone. So how do the different platforms choose what to show? A combination of the following factors come into play based on:

• Target audience and segmentation—Each ad platform offers ways for you to target your audience in the form of audience segments.
• Bid—The modern advertising landscape calls upon programmatic capabilities that factor in the amount you’ve agree to pay to show your ad in a specific place and time, to your chosen target audience.
• Quality and relevance—Trust is the biggest issue people have with advertising of any kind. As such, ad performance is factored. If your ad doesn’t work—that is, it earns low quality ratings—the network will reduce its exposure.
• Conversion—The economics of performance marketing is based on consumers taking action. When the required action doesn’t take place the network doesn’t get paid. So your ad gets displayed more when it works.

Performance Marketing Strategy?

If performance marketing is about paying for action, it pays to have a strong grasp on the various strategies most commonly used, and the actions most commonly measured.

• Cost Per Impression (CPM): The amount an advertiser pays a publisher per one thousand times that their advertisement is shown??
• Cost Per Click (CPC): The amount an advertiser pays only when their advertisement is clicked on
• Cost Per Sales (CPS): The amount an advertiser pays only when a sale is directly generated by an advertisement?
• Cost Per Leads (CPL): The amount an advertiser pays when they receive a sign-up from an interested consumer as a direct result of their advertisement?
• Cost Per Acquisition (CPA): The amount an advertiser pays when a specific action, such as a sale, a form completion, or a click, occurs??

It’s worth noting that each of the above actions is an advertising objective and therefore a measure of performance marketing effectiveness. To evaluate your choices, and continue refining them, you’ll need to consider your campaign goals, choice of platforms, costs, and of course, results.