Performance Marketing: Everything You Need to Know

Performance Marketing is as it sounds – marketing based on performance.

Is Affiliate Marketing the Same as Performance Marketing?

Affiliate Marketing is both a term that is interchangeable with Performance Marketing, and a piece of a larger “performance marketing” umbrella, which includes Influencer Marketing, Email Marketing, Search Marketing, and any other form of marketing where the marketing partner exchanges sales (or completed desired actions) for commission payouts.

“Affiliate Marketing” is the term that originated before Performance Marketing, and is still used today. However, over the years it has become a term that implies a much larger picture of performance-based marketing outside of traditional coupon and loyalty partnerships to include social influencers, native advertisers, mobile app developers, geo-targeting paid search partners, email marketers, and more.

Writing an article about a new product or company that can be shared through different content channels, such as a personal blog, or showcasing a product review or lifestyle image on Instagram or YouTube are now examples of the evolution of affiliate marketing to “Performance Marketing” over the years.

While Affiliate Marketing and Performance Marketing technically seem like the same thing, there’s a different approach to each, and Performance Marketing today includes so much more.

Performance Marketing is Affiliate Marketing at scale, and with new partnerships and new technology being enjoyed as part of the Performance Marketing mix.

In sort, both terms result in some type of bounty, commission or kickback to the affiliate or affiliated partner for the referral or sale based at the end of the day.

???????? ?????? ?????? ???????????????? ???? ?????????????????????? ?????????????????????

There are many benefits to adding Performance Marketing to your growth and online marketing mix. Besides the obvious benefit of building your brand through third partner partners with their own audiences, budgets and reach increasing your market share, targeted traffic, and audience engagement, you can also reduce your risk, increase your market reach, and decrease budgets while growing your brand and revenue streams. Further, Performance Marketing is entirely trackable, measurable, and transparent. In fact, brands can now see the entire click-to-consume path of each buyer, and identify where to invest more and in which partners, which channels and produce better results.

Since Performance Marketing is paid after the desired action takes place, the risks are lower, the CPA (Cost Per Acquisition) often lower and the ROI higher. This leaves more room in the budget for other marketing strategies to expand and be tested in order for you to grow and compete.

???????? ?????? ???????? ?????????????????????? ?????????????????? ???????? ???? ???? ?????????????????????

1. Focus on a good landing page and offer.

2. A/B test and optimize for revenue-driving KPIs.

3. Choose your traffic sources.

4. Track and monitor as much as you can.

5. Be compliant.

In my next article, I will discuss all these points in detail, so how did you like this article? I am very keen to get your points.

Regards,

Chitransh Rahul Saxena