Performance+ from M&C Saatchi Performance
M+C Saatchi Performance
M&C Saatchi Performance is a global digital media agency that connects brands to people across all channels.
Everyone is on the hunt for what makes them happy. Maybe it's sealing that dream investment if you're a high-net-worth individual, or perhaps it's the joy of giving during Ramadan. Or it could be as simple as snagging a trending product while scrolling through TikTok. For marketers, these little moments are gold mines for creating meaningful campaigns. In this edition of Performance+, we're diving into the many ways people find joy - from luxurious lifestyles and cultural traditions to the hottest TikTok Shop trends.
Reaching High Net Worth Individuals
Engaging affluent audiences is all about the details, their unique lifestyles, cultural cues, and evolving values that set them apart. They are selective, value-driven, and always looking for something exclusive.
From sustainability to experience-led investments, their priorities are shifting, and reaching them takes a smart, tailored approach. Lavinea Morris , our EMEA Managing Director, shares how to connect with this rapidly growing segment in a way that really resonates.
TikTok Shop - Elevate Your Social Commerce
Shopping isn’t what it used to be. TikTok Shop is blurring the lines between entertainment and e-commerce, turning engagement into instant conversions. With a seamless user journey, an advertising sweet spot, and a growing global presence, it’s changing how brands connect with shoppers.
Discover?what makes TikTok shoppers tick and how advertisers seize trends like #TikTokMadeMeBuyIt to spark immediate action. Bobbie Gersbach-Smith , our Global Planning Director, and Jasvinder Singh Bindra , our Commerce Media Director, share the latest insights.
Break the Clichés with Fresh 2025 Ramadan Insights
Ramadan has always been a time for brands to forge deeper connections, but in 2025, the landscape is evolving faster than ever. With social commerce booming and gamified experiences reshaping engagement, brands have new opportunities to connect meaningfully with Indonesian consumers.
This Ramadan isn’t just about being seen, but about creating authentic, mobile-first connections that resonate. Nachiket Desai , our Indonesia Country Director, and Harikrishnan B , our Strategy & Insights Associate Director, share key insights to help brands navigate this year’s trends and stand out.
5 Key Strategies to Master Commerce Media
Commerce media is transforming how brands connect with shoppers. Join Chris Steedman , our Chief Revenue Officer, and Jasvinder Singh Bindra our Commerce Media Director as they break down essential strategies to help you optimize media investments, enhance customer engagement, and stay ahead in the evolving retail landscape.
Discover how to unlock the power of first-party data, shoppable videos, and omnichannel experiences to drive real impact. Don’t miss out!
Uncover ASO Strategies to Grow your App This Ramadan
Darwin Nursamsur from JULO, along with Allita Lavina Crasto , Lauren Park , and Abhyani Prastika , explored the power of ASO strategies tailored for Indonesia - from cultural insights to smart optimization techniques designed to drive organic growth during Ramadan.
Missed it live? Watch on-demand and get key takeaways to help maximize your app’s impact this festive season!
Ready to move beyond the click and build real connections?
See you next month with fresh updates!