Performance+ from M&C Saatchi Performance
M+C Saatchi Performance
M&C Saatchi Performance is a global digital media agency that connects brands to people across all channels.
Hello Readers,
2024 is slowly winding down, just as many of you gear up for year-end campaigns and Black Friday. The changing winds of recent times have shown how powerful alternative media channels like podcasts and influencer collaborations are in shaping opinions and consumer habits. In this month's Performance+ edition, we explore the latest digital offerings that enable you to grow, such as the potential programmatic offers advertisers. Read on for more, or visit www.mcsaatchiperformance.com for our latest news.
Spotify has just launched the Spotify Ad Exchange, its very own supply-side ad platform offering video inventory partnering with The Trade Desk. With the aim to provide more automated ad inventory, this move is a big win, especially for small to medium-sized businesses.
By opening up its inventory to the programmatic space, Spotify is leading a shift toward advertising that’s not just more collaborative but also privacy-focused - perfectly in step with the changing landscape of digital marketing.
After Meta and TikTok's shoppable video trend, YouTube and Shopee have partnered to introduce a seamless shopping experience in Southeast Asia, allowing users to purchase products directly from YouTube videos, shorts, and live streams, transforming how users discover and buy products.
This initiative, first launched in Indonesia with plans to expand to Thailand and Vietnam, aims to integrate video content into e-commerce, enhancing product recommendations and leveraging authentic influencer collaborations. Our Director of Commerce Media,?Jasvinder Singh Bindra,?dives into how this partnership is poised to reshape e-commerce in Southeast Asia with innovative opportunities for brands and marketers to engage with consumers.
Platforms like Google, Meta, and TikTok use AI and machine learning to take some manual tasks out of campaign management. These automated tools handle everything from creative generation and bidding to audience targeting and budget allocation. The result? Real-time optimization while the tech does the heavy lifting.
However, while automation in ad tools is efficient, they can sometimes limit targeting and optimization options. That’s why it’s critical to understand how each platform handles targeting so you can make smart decisions that align with your goals. With the right strategies, you can go beyond what automation offers and boost your campaign performance. In this article, our Global Head of Search & Social, Vitya Vijayan, shares how to make the most of these tools.
Google’s rollback earlier this year has marketers rethinking the future of digital advertising. While this delay buys some time, the push for stronger user privacy isn’t slowing down.
Marketers must continue adapting their strategies to stay ahead of changing privacy rules. In this article, our Chief Data Officer Dane Buchanan, and Adam Landis, Head of Growth at Branch, break it down and share their tips to help you navigate this evolving landscape.
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In the evolving landscape of mobile marketing, adapting user acquisition strategies to align with increasing privacy regulations is crucial. The introduction of Apple's SKAdNetwork (SKAN) alongside iOS 14.5 has significantly impacted how marketers measure and optimize their campaigns. Recent updates, including AdAttributionKit, offer enhanced tracking capabilities, such as support for third-party app stores and re-engagement measurement, providing a more comprehensive view of user interactions.
In a recent webinar, our Programmatic Supervisor, Megan Price joined Bidease and Adjust to discuss mobile UA in these times of privacy.
The Open Internet offers a significant oppoetunity for advertisers to reach people streaming music, watching TV and listening to podcasts. If advertisers are not optimizing campaigns in these spaces, they are missing out. Consumers spend nearly 70% of their digital time outside social platforms, and the Open Internet can reach up to 95% of global Internet users.
Want to tap into this potential? Don’t miss our upcoming Performance+ webinar with FYND Media, where we’ll explore the power of programmatic and the untapped possibilities of the Open Internet.
Check out the highlights from our Jakarta event, co-hosted with Google and Appsflyer. Digital leaders, including our Indonesia Country Director, Nachiket Desai , shared insights and sparked exciting conversations about growth and the digital future in Indonesia.
The event laid a roadmap for building digital momentum in 2025, blending branding with performance, creating personalized experiences, spending smart, simplifying complex products, and crafting storytelling that truly connects.
Ready to move beyond the click and build real connections?
See you next month with fresh updates from next month!