Perfectly Scannable News for Busy CMOs, May 2023

Want facts without fluff? Then this newsletter is for you. Epically scannable and packed with marketing data, executive take-aways, trends, and strategies… all consumed in just a few seconds. PLUS, if a topic catches your eye, we make it easy for you to drill down and learn more.?

This month, we are focused on bringing order and accountability to your organic social media. A study by Media Post revealed 45% of CMOs struggle to demonstrate social media's impact on their company's overall performance. If that sounds familiar, scan on to get a recap of what you can do to get your organic social media budget under control.?

TL;DR Webinar Recap

“Say Goodbye to Vanity Metrics, Once and for All”

Today’s smartest marketers know that C-suites and clients are looking for tangible results like leads, sales, and website traffic. But what really matters today to the CMOs?

Executive Takeaway

Marketing teams need to step up with data if they want to protect their marketing budgets and their teams - - especially their social media teams. If you can’t prove you are driving revenue then you are sitting on a pile of expenses, and expenses are the first thing cut when budgets get tight.?

Fast Facts

• Only 16% of attendees use NRR as a benchmark; 83% do not?
• 73% utilize organic social media as a revenue-driving marketing channel
• 58% of attendees use UTMs as part of their social media strategy

Notable Quotes

Jack Kosakowski , CEO at Creation Agency: “If you are a social media manager and you're not using UTM links, and you're expecting to get a raise, don't expect to get a raise. You will never justify your raise. ”

James Gilbert ???? , CMO at Flip: “The revenue operations side of the house needs to get way more involved in social media tracking. And right now, the revenue operations side of the house is not. And I think that's one of the biggest fundamental gaps in being able to track ROI with social media efforts. ”

TL;DR Webinar Recap

"Social Media ROI: Real-World Case Studies"

Three real-world examples of revenue that can be tracked back to organic social media, presented by Emeric Ernoult and ??? Darryl Praill .?

Executive Takeaway

Brands are making a ton of money using organic social media, and they might not even know it. Check out three real-world examples of how organic social media is driving revenue.

Example 1: Instagram is the top channel for a beauty brand

Example 2: A single organic tweet generated $8.6K in revenue

Example 3: Pharmaceutical client sees $9K from an Instagram post

Watch the full session using the button below.

TL;DR Webinar Recap

Organic Social Media: Is it a Marketing Channel or Not?

Whether your team is already cashing in on organic social media as a marketing channel or you’re still fighting for buy-in from stakeholders who see it as a “nice to have”, all of this leads to the ultimate question: Is organic social media a marketing channel, or not?

Executive Takeaway

Super helpful breakdown of what a marketing channel IS, and then a step-by-step explanation of how organic social media meets this definition. Great insights into how organic social media is moving the needle for companies in real and measurable ways.?

Fast Facts

• Sales pros who use social selling close 40-50% more new business
• 58% of attendees measure ROI for organic social media; 40% do not?
• 66% provide weekly updates on organic social media to stakeholders

Notable Quotes

Troy Sandidge , COO at No Middle: “Many marketing KPIs are like vitamins, but you need to take the right combination of vitamins to address your particular ailment or boost your specific strength.”

Milou Pietersz (Mil), Founder and CEO at Simply Media and Advertising: “Every marketing channel is measured so differently that sometimes it's almost comparing apples and pears when deciding what channel to go for and what channel to invest in.”

You made it!

As a reward for reaching the end of our May edition of CMO TL;DR, we want to share some fun with you. This month we are featuring "The Great Debate." A bit of theater featuring Christopher Penn , Juntae DeLane , Lauren Teague , Troy Sandidge , Amanda Robinson , and Meg Ugenti . The debate was not only fun but packed with valuable insights into organic social media and its place in a CMO's toolkit. Our own ??? Darryl Praill played Moderator, which you know is a recipe for fun and fireworks.

Six amazing marketing leaders gathering in one place to debate: Is Organic Social Media a Marketing Channel, or Not? Grab some popcorn and watch it for yourself, here .

Get the cheat codes to profitable organic social media growth every time we go live. See which sessions are coming up next .

Want to chat? Connect with Theresa Anderson via LinkedIn or via email at [email protected].