A perfectly matching .com domain name can showcase a company's reputation and strength!

Pulley is a startup company that primarily provides services to entrepreneurs, helping them manage cap tables and equity plans. It is known that 50% of startups entering Y Combinator (a famous US incubation platform) choose to use Pulley. Their founder, Yin Wu, has even been crowned as the champion founder for three consecutive years.

Like many other startups, they considered using the .io domain pulley .io and another domain with a mixed keyword, getPulley .com. However, unlike many startups, they ultimately decided to purchase pulley .com as their first choice. After all, their main channel for attracting customers is through their website, and the services they provide are based on the web platform.

"Oh, wow, they have pulley .com! That immediately gives the impression that this company is famous and powerful," said the founder of Pulley to the host.

In addition, during a subsequent interview, the company's founder supplemented her previous answer, saying, "We started with Pulley .com; that was the idea before we even named the product. But I want to add that, for the long-term development of Pulley, we shouldn't limit ourselves and let users think we only have a single product."

Of course, a company that truly values domain names not only needs to have a perfectly matching brand domain but also needs to protect related domains to effectively avoid unnecessary issues. In this regard, Pulley has done an excellent job. After using pulley .com, they also protected pulley .io and expressed their intention to continue trying to acquire other related domains to protect their brand and trademarks.

Yin Wu confidently stated, "Yes. If you consider it from an SEO perspective, you need a homepage name that can enter search results faster than other names. For us, accelerating brand promotion and having no strong competitors are very important factors in attracting users. But often, you will see that many company names are very generic, so it is also essential to have a matching domain name, which becomes a significant advantage when competing with other competitors."