Perfectionist mindset, the 7-11-4 rule, 'Who's Your Who?' framework, and more.

3-3-1 Tuesday by Cxorchestra

Unlocking Sales & Marketing Secrets for Entrepreneurs

Are you maximizing your content's potential, or just scratching the surface?

Ready for a dose of insights?

It's 3-3-1 time from CXOrchestra:

We bring you 3 team insights, 3 industry insights, and 1 inspiring thought.

From Us:

1- Tip of the Week: “Put aside the perfectionist mindset and start experimenting with your content!”?

These days, everyone can just search for stuff online, right? So, the goal is to share things that help people get to know and trust you. The more you post, the more you'll figure out what they like and need!??

2- Misconception: The Buyer's Journey is a Straight Line

A lot of people picture the buyer's journey as a simple, direct path, but it's really more like a long road trip. When you're creating content, don't expect things to happen overnight. It takes time, but it's worth it.??

Speaking of time, Google's 7-11-4 rule says buyers spend about seven hours researching and consuming content about you across 11 touchpoints and four locations before deciding to buy.???

3- Framework for Action: Building: Get to Know Your Who (Ideal Customer):

Ever tried guessing someone's favorite coffee without any hints? That's tough, right? That's why understanding our ideal customer is crucial. Here’s our quick plan:?

????????Follow Their Journey: Imagine our customers as the heroes of their stories, uncover their challenges, and what they are aiming for.?

????????Dig Deeper: look into what causes them pain and what brings them pleasure, much like learning a friend's deep secrets.?

????????Build Their Profile: create a detailed profile that captures their personal traits, business details,motivations, and aspirations.?

We're not just gathering info; we’re building a story that makes our content click perfectly, like crafting a novel that feels personally written for each reader.?

From Others:

1- Strategy from Jasmin Ali? : “If I had to start all over on LinkedIn… Like, Day 1.”

Spoiler: It’s all about consistency and connection.

Jasmin highlights how showing up regularly and engaging with your audience through meaningful comments can make all the difference.

His advice? Post consistently, nurture relationships, and always give value. Check out his full post [here].

2. The 15 Laws of B2B Content from Pierre Herubel :

Pierre Herubel shares his 15 key principles for successful B2B content.

The top advice? Start with understanding your audience and why they buy.

Your content should solve a real problem, and focus on building authority, not just fame.

He also stresses the importance of repeating your message across different content types and accepting that content impact might take time. For the full post and all 15 laws, check it out here.

3 AI Insight from Semrush

AI Insight from Semrush: AI is quickly becoming the go-to for businesses to streamline content creation. It’s not just about speed—AI also helps improve content quality, SEO, and audience engagement. From generating ideas to building strategies, AI makes every step of the content process easier.

Bonus tip: AI tools can personalize content based on your audience’s needs, so you’re not only saving time but also crafting messages that resonate.

For more insights, check out the full article [Here}

Final Thought: "The only time success comes before work is in the dictionary." - Aristotle?

In our journey toward achieving great things, remember that real progress requires real effort. It's a lesson as timeless as Aristotle himself, reminding us that shortcuts are rare, and success is often earned through dedication.??

P.S. Aristotle didn’t really say that, but he would’ve if he’d had a dictionary, right? ???

Until next time!

P.S.??At CX Orchestra, we’re committed to revealing the secrets of sales and marketing for entrepreneurs. Have any ideas for what we should cover next? Just comment down below!