Perfection standing in the way of value?

I’ve been thinking about this post from Thys Cronje a lot lately.

It is so true that great brands are differentiated by knowing how to get the value from their data. But one thing I would love to add is the balance between getting the data perfect (but outdated) as opposed to having the data in a good enough state to be able to take appropriate action.

(Case in point: I am willing to overlook the spelling mistake in the heading of Thys’s blog rather than wait a week for it to be proofread. Getting the value now is more valuable than being pedantic about spelling)