Perfecting your elevator pitch
Natacha Degazon
Helping Women Team Leads Build Confidence, Gain Recognition through Networking | Woman Up Podcast Host | Speaker | Founder & Mentor @ The LadyBoss Academy I help women team leads transform into networking Powerhouses
It's important more than ever to be able to introduce yourself clearly and concisely in the fast-paced corporate environment of today. At this point, your 30-second synopsis of your background and qualifications—the elevator pitch—becomes a vital resource. A strong elevator pitch may open doors and create long lasting relationships for anyone, whether they are a seasoned professional, an aspiring business owner, or someone looking for work.
Impact and Brevity
Although the idea of an elevator pitch may appear straightforward, much planning is needed to create a pitch that is both concise and powerful. Your unique value proposition should be succinctly and clearly communicated in order to instantly captivate the listener. Here's how to ensure your elevator pitch is up to the task:
1) Start strong
Your first sentence must pique readers' interest. Try opening with something that makes you stand out rather than the standard and boring "My name is...". As an example, "I assist tech companies in leveraging data to increase user engagement." This makes it more engaging right away by introducing what you do as well as how you add value.
2) Highlight Your Uniqueness
What distinguishes you? Make sure that your broad experience, special skill set, or most recent accomplishments are highlighted. This is your opportunity to shine and pique the interest of the listener in finding out more about you and your job.Resolve an Issue
3) Resolve an Issue
Each great elevator pitch fulfills a need. Name a typical issue facing your sector and provide a succinct explanation of your solution. This not only shows off your knowledge but also how you might be able to meet the needs of your audience. If you work in digital marketing, for instance, you may describe your specialty as "converting underperforming digital ads into high-converting campaigns.
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4) Urge to Take Action
Finish with a direct call to action. From your listener, what do you hope to get? A visit to your website, a follow-up meeting, or perhaps a recommendation? Be specific in your request, whatever it may be. Something like, "Can we arrange a 10-minute call next week to discuss this further?" may be used to do this.
5) Perfect Practice Makes Perfect
Your elevator pitch will only get better with practice, just like any other ability. Practice it in front of a mirror, at informal get-togethers, or even at formal networking events. You may improve your delivery and make the required changes based on the audience's response by going through each scenario with them. Keep inmi that every audience is unique. Tailor your pitch to the person you are speaking with and their needs and interests. The better the answer, the more focused your pitch is.
6) Real-World Applications
An elevator pitch isn’t just for elevator rides. You can use it during job interviews, at conferences, when meeting new clients, or even in your LinkedIn summary. Each occasion is an opportunity to present yourself effectively, making every interaction count. As your career evolves, so should your elevator pitch. Update it as you gain new skills, experiences, and objectives. Keeping it fresh ensures that you are always ready to present the most current and relevant version of yourself.
Finally, a well-crafted elevator pitch is a powerful tool in your professional arsenal. By combining clarity with a strong call to action, you can create lasting impressions that could lead to fruitful collaborations and opportunities. Remember, the best elevator pitches are those that not only sound good but are delivered with confidence and authenticity. Start crafting yours today and open the door to new possibilities tomorrow.
More here: https://youtu.be/1d_exixUisQ
I'm Natasha, your friend helping to become a networking powerhouse. Contact me today at [email protected]