Perfect your profile: Leveraging LinkedIn

If you’re reading this, chances are you’re already active on LinkedIn, and that’s great news! You’re ahead of the curve. As the most widely-used professional networking site in the world, LinkedIn is an undeniable asset to your job search—and beyond. However, making the most of it is the hard part. When it comes to sharing aspects of your professional or personal life, how much is too much? How should you word your bio to catch the attention of recruiters? Who should you connect with, and how? It’s crucial to build a profile and network that not only represents you but also serves you in your goals. With so much room for error, it can be intimidating to get started. Whether you have 10 connections or 5000, we're here to help you navigate every aspect of LinkedIn and maximize its potential for your career growth.

A recruiter's guide to crafting your LinkedIn profile

In today’s digital landscape, a professional online presence is essential for building your brand. A recent study found that 87% of recruiters use LinkedIn to source and vet candidates, with LinkedIn reporting that 6 people are hired every minute on the site, meaning that if you’re in the market for a new job (or even if you’re just open to the idea), having an eye-catching, up-to-date profile could be well worth the effort. Check out what recruitment expert and CEO at The Hiring Manager, Nick Warga , has to say about the best strategies to get found by headhunters, connect and network with people who can help you in your career, and optimize your job search.

1.? Perfect your tagline

Your tagline is one of the first things people see when they find your profile, so you want it to convey who you are. Warga describes it as “An opportunity to voice your experience and who you are a little bit differently than you would in what I would consider the resume portion of your LinkedIn profile.” You don’t want to simply repeat what’s at the top of your resume section but rather use it as an extra space to highlight who you are. “I wouldn’t overthink it, but having a succinct tagline that is essentially your elevator pitch is a good idea.”

When it comes to creativity, you want to align with the role and company you’re targeting. Warga advises, “If you’re able to add a little pizzazz to it that fits the type of role you’re looking for, the type of organization you want to work in, and your industry, then use the appropriate amount of pizzazz. In certain industries, it’s going to be much more well-received if you have something really poppy versus if you’re going to work a conservative department of an accounting firm where they may actually look at that negatively.”

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