Perfect time to prepare for 2025

As we approach the end of the year, it’s the perfect time to reflect and prepare for 2025.

Whether launching a new product or optimising an existing one, early planning and research are key to success.

In this issue, we’ll dive into the importance of planning ahead by highlighting key strategies that deliver product outcomes. It covers topics such as the value of early research, designing before development, and the role of product discovery in building successful solutions.?

UX strategy – Clear product direction to deliver value to your customers

Two things I’ve heard from clients recently:

??? “If we had discovered you (Fruto) before we started development, we would be in a better place now.”

??? “We should have involved you guys three months ago [Before the team was developing solutions].”

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?? UX strategy – Building the foundation for successful products

Explore how a well-defined UX strategy ensures your product aligns with both user needs and business goals, setting the stage for long-term success.

??? Strategic vs. Tactical UX – Knowing the Difference

Understand when to use strategic UX thinking vs. tactical approaches for different stages of your project.

?? Brand strategy to enhance customer experience

Discover how aligning your brand and customer experience strategies can lead to deeper connections and customer loyalty.

??Service Design – Creating seamless experiences with service blueprints

Explore service blueprints as a tool for improving the end-to-end user experience across all touchpoints.?

The importance of product discovery for evidence-based decisions

"User research is accused of "wasting time" but months of engineering work spent rewriting the same code over and over to learn the same thing as 5 interviews is called "agility." – Pavel Samsonov

?? The Importance of continuous discovery for product success

Continuous discovery ensures you're always in tune with user needs. Learn how ongoing research and iteration drive better decision-making and keep your product aligned with real-world demands.

?? The role of design in product development

Discover why integrating design early in the product development process leads to better user experiences and reduces costly changes later on.

?? Dual-Track: Embedding UX design into Agile

Learn how the dual-track approach integrates design and research into development sprints, ensuring that product teams iterate based on user feedback while keeping pace with development timelines.

Curious about how Fruto can support your 2025 plans?

?? Book an informal chat with our CEO and Founder, Mariana Morris —she’d love to hear about your challenges and offer insights!