Perfect practice

Someone once asked the great cello player, Pablo Casals, why at 93 he still practiced three hours a day. He replied I’m starting to see some improvement.

I’m a broken record when coaching salespeople. If you want to be the best, to earn the most money, it’s just four simple steps:  

1. Learn
2. Practice
3. Deliver
4. Repeat

This process works for salespeople, and it will also work for any skill or profession, including yours. You cannot skip any of these steps if you want to be the best you can be. At 93, I’m sure Pablo Casals was learning new musical pieces every week.  

Build this 4-step process into a habit, and you will have the best chance of reaching your true potential. Got a system but feel like you’re not making progress? Keep going. Real success is never a straight line.

Don’t practice until you get it right. Practice until you can’t get it wrong.

One other note: It’s not practice that creates mastery. It’s perfect practice. Every time you do a repetitive task, you are burning that task into your memory. Do it incorrectly and that’s what your brain remembers. Make sure the last time you practice something you do it correctly. That will have the most long-lasting effect.

So, your Action Item and Mission, should you decide to accept it, is to adopt this four-step approach to anything you want to want to improve upon. I guarantee you will see results.

If you think this concept would be helpful to someone else, do them a favor, and please share this. Remember, one hand washes the other and together they get clean. Thank you for watching. Have a really rewarding week. And I’ll see you next time.

About Louie Bernstein

Lack of Sales Processes cripples sales growth. Get a proven set of Sales Processes so your sales department has a System, is under control, and growing. You'll have everything you need to build a team of sales champions.

If you're a Founder looking to grow your sales without sacrificing your personal life and health, I can help you too, as your coach. I know, because I have been where you are: Weighing hiring versus more marketing, salespeople doing their own thing, too many hours in the office, and not enough with friends or family. I get it.

You will get a coach with four decades of B2B technology experience including 22+ founding and running a bootstrapped IT company that not only made it through four recessions but made the INC 500 along the way. My strong sales background gives you the advantage of putting sales processes in place so we can work on the big picture. I like to say, increasing sales fixes a lot of issues. To see what you get, go here.

An INC 500 winner, and the author of the effective, real-world, sales training system, How to be a Professional Salesperson.

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