The Perfect Marketing Funnel For Creators

Everyone says “build a marketing funnel”

But no one tells you what it means nor how to do that

Here’s the 5-stage funnel that can help double your business conversion rate.

Receiving sporadic sales notifications isn’t what you envisioned when you first started, right?

That’s why you need a marketing funnel if you want to make a living online.

A funnel that helps you:

• Increase your sales passively
• Improve customer retention
• Increase brand awareness

Let’s start with…

The AWARENESS Stage

This is your TOFU (Top Of The Funnel)

Your goal here is to raise your hand and tell people:

“Hi, I understand what you’re going through and I can help you with your problem”

3 ways to get attention:

• Share valuable content across all your online channels
• Optimize your online content for SEO
• Use paid advertising

Once you get people's attention you move on to…

The LEAD GEN Stage

Now that you have their attention, it’s time to bring them down the funnel

How to do that?

By collecting their emails.

Successful creators do this by:

• Creating a landing page
• Offering a lead magnet (guides, templates, e-books)
• Promoting it through all social media (or with paid ads)

Boom!

You’re one step closer to turning cold visitors into buyers.

Now, meet MOFU…

The NURTURING Stage

Your email has two goals:

1. Build trust with your audience

2. Educate your audience about their problems + what they need

You’ll do that by:

• Creating an email sequence (4 to 9 emails)
• Automating it
• Personalizing it based on readers' behaviors

Hold on.?

We’re getting close to the bottom…

The CONVERSION stage

Aka the BOFU (Bottom Of The Funnel)

This is where leads become customers.

If you followed the previous steps to the tee, they’re ready to buy from you

All you need is:

• A no-brainer offer
• A landing page
• Social proof
• A seamless buying process

Don’t overcomplicate this part.

Simple and effective is worth a thousand times more than fancy and complex.

Don’t you dare think your job is done when you cash that money.

Keep reading…

Welcome to the POST SALE stage

Look, after they bought from you don’t be a d*ck

The same way you message a girl if she got home safely after a date, you email your customer after they bought from you

This is how you turn a 1-time buyer into a loyal one

• Send follow-up emails
• Keep giving valuable content
• Offer great customer support

This is an overlooked way to build a powerful personal brand.

Steps to a marketing funnel:

1. Share valuable content

2. Use lead magnets to collect emails

3. Use email marketing to turn leads into customers

4. Give customer support post-sale to boost your personal brand