The Perfect Influencer Collab

Influencer Nara Smith (8.7M TikTok followers) has taken social media by storm with her latest video for Marc Jacobs. The 22-year-old TikToker is famous for her made-from-scratch recipes, including sunscreen and toothpaste. She has now collaborated with Marc Jacobs on a TikTok campaign that went viral, gaining over 6 million views within 24 hours.

In the 42-second video, shared on the official Marc Jacobs TikTok account on July 22, Nara showcases her unique talent by crafting a "delicious red Marc Jacobs tote bag". She begins by combining flour, eggs, and water in a large mixing bowl, adding a splash of red food dye to the mixture. She then kneads the dough and rolls it out until it ?magically? transforms into a tiny tote bag. ??

The video then transitions to Nara placing the dough into the oven. After an hour of baking, it emerges as a famous life-size Marc Jacobs tote bag.

"It tasted so much better than a store-bought tote bag. This one really hits the spot," Nara says in her signature whispered tone, posing as the Marc Jacobs logo appears on the screen.

Finding the right influencer is crucial for any brand aiming to create a meaningful connection with its audience. ?? Marc Jacobs demonstrated this by strategically partnering with Nara Smith and by integrating their tote bag into her popular recipe-making videos. They not only showcased the product in a unique way but also resonated deeply with Nara’s followers.

At Fuzion, we understand the power of influencer collaborations and we have consistently achieved great results. Our approach always involves carefully selecting influencers who resonate with our clients' brands, ensuring authentic and impactful promotions.

Alina Magomedova

#WinHappy

Alina Magomedova is Digital Marketing Executive with Fuzion, a Brand Communications agency operating from offices in Dublin and Cork