Perfect Digital Marketing Crust
Michelle Tresemer
Fractional marketing leader for B2Bs | Trainer for in-house marketing generalists that wear all the hats
I’m developing a big case of sourdough FOMO--fear of missing out on the COVID-19 sourdough bread craze.
Seriously, it seems like social media is filled with friends’ posts of starter and nicely rounded, caramelized crusts split just right with perfect crumb.
I asked a friend what the secret was to great sourdough bread. She laughed and said-- “PATIENCE and the RIGHT TOOLS.”
Just like DIGITAL MARKETING!
“Truly,” she said. “I jumped into sourdough bread making without a kitchen scale. And I didn’t know a bench scraper from a sharp lame. You can bet I fixed that pronto!”
EXACTLY LIKE DIGITAL MARKETING, I thought.
- First, you have to know WHAT TOOLS you need.
- Then, you have to know HOW TO USE THOSE TOOLS.
- Through a bit of trial and error, you figure out WHY THOSE TOOLS work (or not).
- After you’ve mastered that much, you figure out WHEN THOSE TOOLS ARE BEST USED.
- Plus, having the RIGHT MEASUREMENT TOOLS helps you assess WHERE you can make adjustments.
- Finally, if the whole process is not for you, you have enough knowledge to confidently hire someone to do it.
There are a bunch of essential digital marketing tools--social media, SEO, digital PR, analytics, your website, paid online ads, content marketing, to name a few. Figuring out what tools you need and how and why those tools are used are key to making the right digital marketing decisions for your business.
And just like you don’t have to become a professional baker to make some kick-ass sourdough bread, you don’t have to become a digital marketer to cut through the Internet dough. You, do, though, have to KNOW ENOUGH.
THAT’S WHERE WE COME IN. We’ve got 20+ years of digital marketing experience, and we’ve prioritized how to INTRODUCE YOU TO THE DIGITAL MARKETING EXPERIENCE. Our recipe:
- Baby step action items prioritized into one small step every week.
- You’ll receive a short, snackable video (under 2-minutes long) delivered to your email inbox each week.
- Watch it. Learn from it. Take small action.
- Develop knowledge and confidence, because these small actions stirred and kneaded and proofed add up to big results!
Dust off your hands, take a breath. We’ve got this: https://www.tgroupmethod.com/offers/digital-marketing-steps/