The Perfect Bait

The key to every great business relationship!

Do you ever think about the first impression people get of you? It's not something we often forget. We want to make sure it's a good one, but sometimes we overthink and end up making things worse.

Many things happen in our day-to-day lives that can influence how people perceive us—especially when they don't know who we are yet. A recent study found this was especially true for entrepreneurs seeking funding from investors.

What do you need to do before your big pitch meeting? There's no time like the present to prepare!

In the last article, we talked about how to learn about your big fish and prepare for the first contact you'll make with them. This first contact is essential to your success. You need to instill confidence in them.

To succeed, you'll need to communicate with people who have already purchased your product or service. They must know that you can deliver what you promise on time, at a fair price, and in the quality required.

To make a good first impression, we'll go through the major approach and how to create that perfect first impression today. You must choose which huge fish you want to pursue before creating your approach strategy.

Look at your notes and the information you've gathered on prospective fish. Then choose which one will be the most convenient way to get started.

There are many factors to consider before selecting which fish to begin with. They include:

• Position Your Business
• Compile Your Hit List
• Select the Best Target

Position Your Business

You must place your business in such a way that it can make the first move by listing your revenue streams, operational processes, where your fish is initially positioned, and big-customer research. All of this should be combined.

Compile Your Hit List

Start with a comprehensive list of all the businesses you've been researching. Narrow it down to the ones who might benefit from your products or services, and don't overlook obvious alternatives, whether they're big or little. Even modest firms may grow into a major fish in the future.

Select the Best Target

After you've narrowed down your options, you must pick which fish is the best to begin with. You'll need to make a few decisions:

• Which have the most purchasing resources to spend?
• Does their company vision complement yours?
• What is their employee incentive programs as they relate to your products/services?
• What’s the company’s genuine need for you?
• Will the partnership lead you off-course?

Now that you know who it is, you should have a target in mind to start with. It's time to strategize and put your plan into action.

Here's how to make a great first impression using these four simple techniques:

1. Create and analyze your database. Divide your leads into three categories: hot leads, great fits, and secondary leads.
2. Send out introductory emails to your target, introducing yourself, your firm, services, goods, and vision. They must be brief, clean, and to the point.
3. Follow up with your first phone conversation 2-3 days after they receive the mailings. During the conversation, figure out who you'll need to contact in the future and attempt to schedule a meeting with them.
4. Follow up your phone call with a postcard that thanks them for taking the time to speak with you and provides additional information about your offerings. Use this letter and opportunity to schedule a presentation.
5. Follow up the letter with another phone call a few days later. This phone conversation should aid you in building your connection with the potential client. You should be able to schedule a presentation meeting with them as well.
6. If they haven't responded to your second creative letter (the second one), call again a week later. Inquire whether they have received your original letter (the first one) and if they can meet with you in person right away.

Don't be disappointed if you don't get the sale immediately. Some people take longer to persuade. This may all seem a little frightening at first, but when you know you're providing an excellent product/service, there's no way you can go wrong.

Once you've completed the preceding steps and made initial contact (and hopefully a positive first impression), it's time to put your finest face forward, which means employing the salesperson to close the transaction.

If you want to be successful in sales, the first impression is everything. You understand that this is your chance to make a great first impression and show them how good of an opportunity it will be for both parties if they choose to work with you.

Before contacting any big fish, think about what they need most out of their business right now, so when you call or approach them, there’s no question on why they should listen to you.

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Keywords: #Entrepreneurship #Construction #RealEstate #Marketing #Sales #Business #Management