"Perception vs. Reality"

Whether on reality TV or Instagram, we’re constantly exposed to the world of medical aesthetics—or at least what we believe to be that world. A few nips here, a tuck or two there and all of a sudden, popular perception of our industry is boiled down to the method for already beautiful people to become even more beautiful. 

While having the ability to enhance features is an amazing capability, it is not the only thing our industry can achieve. The reality is, our industry is so much more than that—it is truly transforming peoples’ lives. At its core, medical aesthetics is not about changing who you are to fit some stereotypical mold. It’s about revealing your natural beauty and allowing room for your unique features to shine through.

My decision to join the Cynosure team was rooted in my perception that medical aesthetics was indeed a purpose-driven industry and upon my arrival, it didn’t take long for that perception to prove to be a reality. 

Take for example, one young boy who was born with a port-wine stain on his face and our technology was able to remove it, thus alleviating anxiety for both him and his parents. Or the woman who lived for years with a tattoo as a constant reminder of painful memories, which our technology was able to remove. Or the recently retired woman who leveraged our technology to restore her ageless beauty in her new chapter of life.  Or the relief our technology brought to the young Black man with painful ingrown beard hair. These remarkable and life-changing results were made possible because of the advancements in our industry—that’s something we should all be proud of. 

In my first eight months, I’ve seen more than enough passion and have heard countless stories to know, without a doubt, that what we do changes peoples’ lives for the better. We not only elevate skin, we elevate spirits. We not only boost collagen, we boost morale. We not only eliminate fat, we eliminate self-consciousness. We not only remove scars, we remove self-doubt. There is purpose behind what we do, and I’ve never been prouder to be a part of it.