Is Perception Really Valued?
I was thinking.. So I thought I'd just start writing.
Over the years, I've realized the more you write on a post, the less an ideal customer may watch or see. But how much do you really want an ideal customer to read into your actual value – on their own?
Does your brand really have to capture every type of view? Are long paragraphs under videos actually productive? Do you even care about the 90% of visitors that leave your site empty handed? What about the 95% of social media users that scroll past or bucket you? Are you considering those that hide your ads?
Is automation or even content writing really making an impression – or do you simply think you have to do it? What proof do you have that you're marketing dollars are actually maximizing returns? Are you looking to simply compete or stand out with intention?
Is it Good to Be Perceived the Same?
Listen, marketing and advertising is a multi trillion dollar marketplace. Everyone and their mom is reading a book or taking a master (sales) class in order to take advantage of what business owners think they have to do. Most "marketers" aren't even creative.
They're business and sales people. What's the deal with every brand believing they have to be relevant in the same ways? Why are we dumbing things down with conveyer belt tactics that suck up time and capital? Why don't companies want to find an avenue that sticks?
领英推荐
Doing what everyone else does can be exhausting.. especially when you're nothing more than an echo..
A Little Ventilation of Reality.
Most of the services that promise to help are run by sales people that only care about putting as many clients as they can on autopilot. This helps them scale and enjoy their leisure. What do you think all of these popular influencers do? Then they write books too! It's wild..
I really hate what marketing and advertising has become. I saw it coming back in high school. The simple fact so many business owners are duped and treated like numbers drives me nuts. It's really the only reason I keep pushing PreFocus.
Helping real people actually realize their potential is really tough – but so rewarding.