Perception: The most underestimated and overlooked
Sarath D Babu
Strategic Partnerships || Sales || Design Thinking || Marketing || Guest Faculty IIM
As the market is expanding rapidly in every direction and the demands of businesses are increasing dramatically, the first step to thriving in any business is establishing the correct perception and managing them well.?
For many organisations, perception management is the most underestimated topic of concern. They are also the most overlooked.
Are they truly difficult to break? Really not, not if you tackle it from the bottom up!
Let's say you have known this customer for a very long time and you frequently make mistakes. Perception in this area will develop together with the reputation of your brand, and it may gradually reduce your visibility or even damage the image of your business.
On the contrary, if you make mistakes but are quick to own up to them and rectify them completely, you'll not only maintain the positive reputation of your brand but also increase its visibility.
Companies of all sizes, from startups to large corporations, face challenges with recognising, addressing, and eradicating the perceptions?that they have created and occasionally overlooked.
Dispelling misconceptions will improve the value of your company and bring you and your clients closer together.
It's hard to change someone's perception if you're not willing to kill it with a good plan. For that reason, they are referred to as perceptions.
Project Manager | Product Management
1 个月Great piece! Managing perceptions is often overlooked, but it's crucial to a brand's success. Transparency and owning mistakes can transform challenges into opportunities. Businesses that proactively address customer concerns build stronger relationships and long-term trust.
The publishing technology expert
1 个月Sarath lovely article. But not sure how we can differentiate between your customer having a perception about us and not willing to change because that is the only way they can keep their jobs, I am sure your know from where I am coming...
DIGITAL PROJECT MANAGEMENT | PROJECT MANAGEMENT | CONTENT MANAGEMENT
2 个月Useful tips
Editorial Services Specialist | Leading Editorial Teams for Global Clients | Focused on Process Optimization & Client Success
2 个月‘For many organisations, perception management is the most underestimated topic of concern. They are also the most overlooked.’ I couldn’t agree more, Sarath. Lovely article.