The Perception Of HR

Last week, I had the privilege of participating in a global meeting with HR professionals, and one recurring theme was clear: ???? ?????????????????????? ?????????????????? ?????? ???????????????????????? ?????? ???????? ????????????????????. ?????? ???????????????????? ???? ???? ???? ???????????? ???????????????????????????? ?????? ??????????????????????, ???????????? ???????? ?? ?????????????????? ??????????????, remains a significant obstacle.

Based on a survey I conducted, I found that these challenges are widespread. During one of my consultancy projects, I faced a similar issue when I asked the CEO to involve HR in the company’s strategy and upcoming projects to support workforce planning and create an HR strategy. Unfortunately, the response I received was, 'Why should HR know our projects? We’ll inform them when we need to recruit.' ???????? ?????????????? ???????????? ????’?? ?????????????? ???? ???????????????????? ???? ????????-???????? ???????????????? ??????????????.

?? ?????? ???????????????????? ???? ?????????? ????????????????:

??. ???????????????????? ???? ???? ???? ??????-??????????????????

?? ?????????????? ?????????????????????? ???? ????????????????: HR is often viewed primarily as a support function, which restricts its ability to contribute meaningfully to business goals.

?? ?????????? ???? ???????????????????????????? ??????????: Time spent on administrative duties like payroll, compliance, and employee records often overshadows HR's strategic potential.

??. ???????????????????? ???? ?????????????????? ????’?? ????????

?? ???????? ???? ?????????????????? ????????????: Some HR professionals may lack the strategic skills or business acumen necessary for effective participation in high-level decision-making.

?? ???????????? ??????????????????????: Securing budgets for strategic initiatives can be challenging, as their value may not be immediately apparent to top management.

?? ???????????????????? ??????-????: Without strong support from leadership, HR’s role in shaping company strategy can be limited, as leaders may not always recognize HR's long-term value beyond traditional functions.

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?? ????????-???????????????????????????? ???? ???? ????????: ??????????’?? ?? ?????????????????????????? ???????? ???????????? ?????? ???????? ???? ???? ?????????????? ?????????????????????? ??????????????????, which underestimates the complexities of managing people, understanding labor laws, and aligning human capital with business goals.

?? ???????????????????????? ????’?? ????????????: The significant impact HR can have on employee engagement, company culture, and overall business success is often undervalued, leading to HR remaining reactive rather than proactive.

?? ?????????? ???? ???????????????? ?????????? ????????????????????:

?? ?????????????? ?????????????????? ????????????????????????: HR professionals should focus on developing skills like data analysis, business understanding, and change management to showcase their value as strategic partners.

?? ???????????????????? ?????????????????????? ?????? ?????????????????????? ????????????: Enhance the ability to negotiate and influence upper management by presenting clear evidence, facts, and demonstrating ROI (Return on Investment).

?? ?????????? ???? ???????? ???????????????? ??????????: Ensure that HR initiatives are closely tied to business objectives to shift the perception of HR from being merely operational to being a driver of organizational success.

?? ???????????????????? ????????????????: Build strong relationships with key leaders and demonstrate HR’s impact on business outcomes to gain necessary buy-in for strategic initiatives.

?? ?????????????? ??????-????: Your secret weapons are Facts, data, and evidence.

??? ???????????????? ????. ????????????????????????: Remember, it's not about you. It's about the work.

????????'?? ?????? ???? ?????????? ???????? ???????????????????? ?????? ??????????????????????????:

?? ?????? ?????? ?????????????? ????????: Present clear data to support your initiatives.

?? ?????????????????? ????????????????????????: Recognize your feelings, but don't let them drive decisions.

??????????????????? ???????????? ????????????????????: Find healthy ways to decompress and recharge.

?? ?????????? ?? ?????????????? ??????????????: Connect with other HR pros facing similar challenges.

?? ???????????????????? ????????????????: Stay updated on global HR trends and best practices.

????'?? ???????? ?????? ???? ???? ???????? ?????? ???? ?????? ?????????????? ???? ???????????????????????????? ?????? ???????? ?????? ?????????????????? ???? ?? ?????? ???????????? ???? ?????????????? ???????????????????????????? ????????????. ????

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