Percentage of sales success. How low can you go?

"Jeffrey, I have to make 50 cold calls a week."

"Why?"

"My boss said I have to. Everyone has to."

"Why?"

"Because we're trying to make new contacts and more new sales."

"Is there a better way to do that than cold calls?"

"I sure hope so."

"Well, let me give you a clue: There is no WORSE way."

The cold call is THE lowest percentage sales call, it's an interruption, it's a fight, it's often a lie, it's maximum sales manipulation, it's a rare appointment, and a rarer sale. Wanna go from low to lower? Cold calls are made by people who are new to the job and have limited capabilities.

Everyone wants to "make more sales." And most salespeople have a monthly goal or quota. The question remains: What's the BEST way to make that goal happen?

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