Pepper's Potential, Playlist Pondering, Phishing Phenomena

?? 33 days remain until our #EUinfluencer and #ZN25 event.

With #EUinfluencer approaching, our spotlight this week falls on Theresa Fallon , founder and director of the Centre for Russia Europe Asia Studies (CREAS) in Brussels. Known for her sharp analysis and diligent monitoring of the multifaceted actions surrounding the Ukraine war, Theresa has been helpful in understanding the situation.?

Will Theresa reclaim her title as the leading Ukraine #EUinfluencer this year? The anticipation grows as we edge closer to the event. To stay updated with further information about the event, make sure to secure your spot by registering through this link. ??

We are also currently curating the #EUinfluencer and #ZN25 playlist. Do you have good ideas? Comment on our TikTok with your must-add songs on our Spotify playlist .??

#ZNLive with Thomas Maréchal and Pepper?

Last Friday on #ZNLive , we were joined by Thomas Maréchal , a Computer Sciences student at the Université Libre de Bruxelles, alongside his AI-powered robot, Pepper. With our hosts Philip Weiss , Antonin de Bellefroid , and Daniel Bartual , Thomas discussed AI's transformative potential across various sectors, emphasising that:

"AI is not about replacing human efforts, it's about augmenting them and allowing people to do more meaningful work." ?

The session highlighted the need to embrace this technological revolution and the opportunities it offers. Key take-aways included AI's capacity to revolutionise communication, its coexistence with creativity, and its role as a complementary tool for human endeavour.??

Recommendations ranged from reading "Digital Transformation" by Thomas M. Siebel to exploring creativity on YouTube with "Anime Rock, Paper, Scissors ."? ?

Did you miss #ZNLive Last Friday? Check the highlight post on LinkedIn . ?

In Focus

Are you still afraid that AI will take away your creativity? ZN Social Content Manager Daniel Bartual feels that while AI-based image generation tools are powerful, traditional artistic training remains essential for a holistic understanding of art. His insights remind us that technology is only a tool, and the human touch in creativity remains irreplaceable.

Check out his recent LinkedIn post on AI:

If AI were an event guest, It'd surely be the life of the party! Our Marketing Manager Gaia Gambaro reflects on AI's vital role in event planning for the upcoming #EUinfluencer event.

"Stepping into the world of events today feels like stepping into the future, where technology amplifies the human touch."

Gaia's insight emphasises how AI can create events that leave a lasting glow.?

Check out her recent LinkedIn post:

A belated Happy Birthday to our CEO Philip Weiss , Creative Director Antonin de Bellefroid , and Marketing Manager Gaia Gambaro , all of whom marked another year last week. Happy Birthday to our Senior Account Manager & Strategic Advisor Marsela Ivanova too! We hope your celebrations were filled with joy, and we eagerly anticipate another successful year ahead as we remain #OneStepAhead .?

Insights and Inspiration

Need inspiration? Draw wisdom from Jennifer Baker , shared during the previous edition of #EUinfluencer .??

Are you working from home and enjoying the #ZNLife ? Explore how our Hyperlearners excel in their remote work setups.?

#ClientNews

ETC summer activation: Win a Eurail pass ???

Do you have unforgettable experiences related to #EuropeanHistory to share? This is your chance to win and explore even more. You can submit an entry either via the website or through Instagram . But don't wait too long – the competition closes on August 21st. Hurry and #VisitEurope this summer!?

Be #OneStepAhead with us and ensure your organisation's success by building a strong digital strategy.?

Digital News and Trends

YouTube Takes on TikTok with Enhanced Creator Tools for Shorts ?

In a strategic move to compete with TikTok, YouTube is fortifying its creator tools for Shorts, introducing features reminiscent of its rival. These new enhancements include the ability to create video remixes, infuse music or background effects, and refine the vertical viewing experience. Will these additions prove to be a game-changer in the battle of social media platforms??

Phishing Peril: The Unfolding Threat of FraudGPT in the Digital Landscape

A new cybercrime AI tool dubbed FraudGPT has surfaced, designed for crafting spear phishing emails, cracking tools, carding, and more. Circulating since July 22, 2023, across dark web marketplaces and Telegram channels, it is being offered by an actor known as CanadianKingpin. As AI's darker potentials unfold, how will the EU bubble respond to this emerging threat? The conversation around ethical AI and cybersecurity takes a new turn.?

Google Unleashes 'TextFX': 10 Creative AI Tools for Writers?

In collaboration with rapper Lupe Fiasco, Google Lab Sessions has released TextFX. This set of 10 tools aims to empower artists and creators, offering functions to build similes, explore unexpected scenes, create acronyms, and more. Curious to see how AI can enhance creative expression in writing and lyrics? Launch TextFX and explore the universe of possibilities with Google Labs.

Meet the?#ZNetwork

We thought about featuring the authors of the weekly newsletter, so the network can better picture who worked behind the scenes! ?

Justin Rey is a Project Coordinator and Copywriter based in Madrid, Spain. He graduated with two Bachelor’s degrees in Sinology and Diplomacy/International Relations at the Ateneo de Manila University .

Melissa Boz is a Marketing HyperLearner based in Bolzano, Italy. She recently graduated with a Bachelor's Degree in Communication and Media, at the University of Parma . ?

Manjistha Roy is a Marketing HyperLearner based in Rome, Italy. She is currently pursuing an Executive Masters in Marketing & Sales from Rome Business School .?

Don't miss out – join our community today and stay #OneStepAhead by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?