The Pepped Periodical Issue #23
Georgie Carter
Using email marketing to maximise DTC customer retention and revenue | The Telegraph Top 100 Female Entrepreneurs to Watch
In this week's issue...
?? The Ultimate Retention Checklist for DTC Brands.
?? Strategies Pepped have used to drive an ROI of up to 161% for brands.
?? Why you shouldn't wait for Google to phase out cookies.
The Ultimate Retention Checklist for DTC Brands
In the fast-paced world of e-commerce, customer retention has become the cornerstone of sustainable growth and long-term success.
"The Ultimate Retention Checklist for DTC Brands" is an indispensable resource designed to help direct-to-consumer brands navigate the complexities of keeping customers engaged and loyal.
This comprehensive checklist covers all the essential strategies and best practices that can transform a one-time buyer into a repeat customer, driving consistent revenue and fostering brand advocacy.
For DTC brands, retention is more than just a metric—it's a powerful lever for boosting profitability. Acquiring new customers is often far more expensive than retaining existing ones, making it crucial to invest in strategies that enhance customer satisfaction and loyalty. Our checklist provides actionable insights and practical tips on how to create personalised experiences, leverage customer feedback, implement effective loyalty programs, and optimise post-purchase interactions.
By following this guide, e-commerce brands can not only enhance their customer retention rates but also build a robust, loyal customer base that fuels long-term growth and success.
?? Why CX leaders shouldn’t wait for Google to phase out cookies | Read time: 2 minutes
?? Why Australia Is the Next Step in Glossier’s Global Ambitions | Read time: 2 minutes
?? F stands for more than fight or flight | Read time: 3 minutes