People want to be "BADASS"
[Don’t focus] on what the user thinks of you. It’s about what the user is able to do, and to be able to become badass[…] People aren’t using the app because they like the app or they like you. They’re doing it because they like themselves. What are you doing to enable more of that. And whatever anybody says everyone wants this. So this is one of the most powerful experiences that we can give people: Kathy Sierra
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