People Paying People

Nearing the tenth anniversary of Satispay ’s launch on the market, we have embarked on a transformational journey through a complete rebranding. From a small startup to a company with over 600 employees present in four countries, Dario, Samuele and myself decided it was? time to evolve Satispay's brand identity to reflect its growth and future ambitions.

Going through the visual identity change was a pilgrimage to the very early days of Satispay’s creation. This walk down memory lane took me back to our decision to opt for the logo we have, with the two interlaced horizontal arrows, symbolising an exchange between two parties. And while it was a nostalgic trip back to the past, it was important to recognize that it was time for Satispay to evolve.?

Our objectives were simple. First of all, we wanted to further position Satispay as a leading? brand in the financial services sector. We stepped away from the traditional beaten paths of financial communications, often impersonal and lacking the human touch, by demonstrating our boldness and optimism.??

Another key objective, and probably the most meaningful one for me, was to project an identity that would harken back to our mission of supporting people in their daily life.

At the heart of it all within Satispay lies the desire to create a community where payments tell the story of the exchange between people and are performed without friction to create room for the “human factor”. This concept was eventually encapsulated in “People Paying People”, becoming the brand idea on which we built our entire efforts of brand identity.

We worked on a slew of projects to deliver the entire brand strategy, but I’ll focus on those that will be most visible and prominent to users to provide some insights on what was done.?

New logo and brand symbol: Our Satispay's logo remained easily recognisable, but was updated to better represent the brand personality, with a bolder and more dynamic typography. It becomes rounder to take on shapes that are more human, less straight, while adopting the optimism of the brand, with smiles forming in the letters of the logo?

New colour palette: Although red remains Satispay's iconic colour, we are introducing complementary colours to express the brand personality in a more varied way. From red only, we are now using a gradient of colours that embraces and mirrors those of the world around us.?

Photography: We moved away from the use of graphical elements - our beloved “Satispeople” - to adopt a new, more? human direction, using images of real people in everyday settings, in line with the concept of People Paying People.

Communication across all channels: Obviously, as you can expect, the rebranding involved all Satispay communication channels, including the app, our website and our social media platforms to offer our users, merchants, and employers the most user-friendly and consistent? experience.

The rebranding of Satispay represents not only a visual update, but a complete transformation of the way Satispay presents itself to the world. It mirrors the same continuous evolution we are bringing everyday through our product reinvention, from making Satispay available to teens aged 14 and above, to disrupting the employee benefits sector with our corporate meal voucher offer. With a renewed focus on purpose, personality and visual consistency, Satispay is ready to tackle its next phase of growth. And, just like everyday at Satispay, it is just the beginning!

With “People Paying People”, our mission of creating and fostering communities of merchants and customers is coming to life. Because people are what counts behind every payment.