People pay for progress. Here’s how to price your membership accordingly.

If there’s one thing I’ve learned during my career, it’s this—People pay attention to what they pay for. That’s why charging for your membership is so important.?

As you think about pricing your offer, remember that your goal is to help people pay attention enough to get the results and transformation they can’t get on their own.

Setting the Right Price for Your Membership

When deciding what to charge for your membership, I use three Rs:

• Results: What is the value of the results your members are going to generate by being a member of your community?

• Replacement: What are your members buying today that your membership can replace??

• Respect: What price motivates both you and your members to prioritize your community??

The goal is to choose a price that gets people results and transformation, replaces other things they spend on, and allows you and your members to prioritize the membership.

Real-Life Examples

??Happy Horse Happy Life: This membership is for horse trainers, all about how to train horses for connection, comfort, and choice. The price is $59/month or $644.99/year. They also have courses you can purchase on top of the membership.

??Moto Academy: Moto Academy is for motorcyclists hungry to elevate their riding skills. This community membership is $99.99/month or $999/year. Additionally, they have a Moto Jump course at $299.?

??No Bad Dogs: No Bad Dogs is a community for dog lovers to do at-home training. This is a $39.99/month membership with a $20/month upgrade for their recall training course.?

Price Your Membership

It’s time to price your membership! Use these prompts to get started:

• Design an annual membership offer for your audience that includes monthly and yearly payment options. Explain the benefits of each.
• Create a comparison chart showing the value of your membership against common alternatives members might be using. Use this to justify your chosen price point.
• Design a tiered membership structure for your community, starting with a core offering at around $48/month. Include 2-3 additional tiers or add-ons that provide increasing value.

If you want to dive deeper into the pricing of your membership with even more insights and examples, sign up to get instant access to the masterclass now.

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