People pay for clarity. Not courses.
Background: In my current role, I am responsible to design, curate, create two of the greatest learning products in the history of entrepreneurship in India (Bharat), EAE (Everything About Entrepreneurship) and PSC (Problem Solving Courses).
In EAE, billionaire entrepreneurs and top business leaders share their strategic lessons by taking the new title of being a Bada Business Professor. This is a 2 year online course with 5 days of physical intervention, 240 videos and 24 LIVE video sessions with the legends of the business world.
In Problem Solving Courses, we invite subject matter experts to curate video courses of 15 - 20 videos each and solve critical burning problems of business owners in depth.
Breaking the myth: In India I hear that people don't pay for content. Let me break the myth. Our products above are making enough money to sustain a team of 300+ professionals in New Delhi.
What do people pay for: people pay for clarity. Especially in our case the customer is an entrepreneur. Somebody that needs no random knowledge, instead he/ she needs clarity that helps him/ her make important decisions faster.
Most people don't complete online courses: its true. A lot of people buy a course but don't actually complete it. Why? Because as the course moves further it fails to help the learner gain more clarity and make profitable decisions.
Top learning: solve burning problems and help people make profitable decisions faster. That's all.
I invite you to download the Bada Business app on your android / iOS device and know more about the products mentioned in this post.
I wish you insane success.