People Management – How to get people to connect with the purpose of work

People Management – How to get people to connect with the purpose of work

Motivation at the workplace has a long academic history. Early theories were focused on environmental factors such as money, working conditions, and tangible benefits. Over time, these considerations evolved into more intricate and psychologically driven constructs, even venturing into existential realms. Therefore, the constructs related to work motivation today are highly nuanced, for example, purpose, autonomy, and satisfaction. This evolution reflects a deepening comprehension of what truly drives individuals in the workplace.

Many studies have shown that a sense of purpose drives employee motivation. It helps to create meaning in the work that people do and create passion for their work. Purpose doesn't just impact individuals; it transforms the entire workplace into a vibrant ecosystem where both employees and organizations flourish. Every employee wants to be part of something bigger, to know their contributions matter. As managers, our role is to bridge this connection. In this article, I will outline ways I have observed in my years of experience, that will help create a more meaningful and purpose-filled workplace.?

Creating a Meaningful Work Environment

To build a purpose-driven workplace, we need to begin by aligning our recruitment practices with our company's vision. We seek individuals whose goals resonate with our organizational mission. However, the journey doesn't end here; it merely begins.

Engaging our people authentically is crucial. We must acknowledge that enthusiasm for specific projects or alignment with our values may fluctuate . Offering opportunities that resonate with their passions and aspirations whenever possible, is an excellent step towards keeping the spirits high and improving organizational commitment . However, we need not assume that this alignment will always persist.

Frequent interaction, even if seemingly inconsequential, demonstrates our genuine interest in our team members' work and well-being. It reminds us that we are a part of a collective journey. This could look like monthly town halls and cross-team meetings.?

When our organizational values cease to resonate with our people, we must be willing to question and evolve them. Corporate values should not be mere buzzwords; they should be a reflection of our shared ethos and aspirations. The Competing Values Framework is an excellent resource for reconfiguration.


Drivers of Employee Engagement

Communicating the Organizational Vision

When reflecting on my career, I strive to draw patterns and seek meaning in the work I do. I think it’s fair to generalize this need to employees in a company. This brings us to the argument of communicating organisational vision, especially through managers. This purpose should transcend profit-making, resonating with the values and aspirations of both employees and customers.

Empowerment is a cornerstone of purpose-driven leadership. By granting autonomy and decision-making opportunities, we enable employees to make a meaningful impact. Encouraging them to explore innovative ideas, take ownership of projects, and contribute their unique skills and perspectives fosters a profound sense of purpose and ownership in their work.


Empowering Employees Through Freedom and Independence

Elaborating on the previous point, let’s explore what are some steps to achieve this goal.

As leaders, we have the privilege of helping our team members uncover this personal sense of purpose. It starts with aligning our values and passions with the mission and values of our organization. When employees see the connection between what they hold dear and what our organization values most, their engagement surges, igniting a connection with their roles and responsibilities.

Uncover an employee’s sense of purpose. These deep-seated personal purposes motivate people in what they do. When they see the connection between what they value most and what your organization values most, engagement with their roles and their work increases. For example, at SINDA we have the RISE values and we endeavour to connect these values with that of our people

In closing, the journey towards a purpose-driven workplace involves aligning individual goals with the organizational vision, fostering engagement, commitment, and a profound sense of purpose. Together, we create a thriving ecosystem where every contribution matters and employees find meaning in their work, elevating both individuals and organizations.?

What are some organizational practices that fill you with purpose and motivation? I look forward to hearing your thoughts and reflections on the topic.?

Follow me for content on organizational culture, motivation, and early-career mentoring.??

Resources

  1. Three Steps to hire for your Organizational Value: Forbes
  2. Work Flexibility and Work-Related Well-Being - PMC ?
  3. An Analysis of the Relation Between Employee—Organization Value Congruence and Employee Attitudes ?
  4. Internal Communication Tactics that drive Employee Engagement: Forbes ?
  5. Make Your Values Mean Something ?
  6. The Competing Values Framework - Analyzing Corporate Culture
  7. How to Improve Employee Engagement in the Workplace - Gallup ?
  8. (PDF) Organizational Values in Managerial Communication ?
  9. Innovator or collaborator? A cognitive network perspective to vision formation | Emerald Insight ?
  10. Autonomy: Empowering the Individual to Do Their Best Work ?
  11. https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx#ite-357527 ?

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