People liking your ad doesn’t mean they’ll buy from you.

It’s easy to get caught up in creating ads that people like. You want them to laugh, feel good, or even share your campaign. A funny ad might go viral, but if it doesn’t connect with the customer’s pain point or solve their problem, it won’t translate into sales.

The goal of marketing is not applause; it’s conversions. The best campaigns don’t just entertain, they educate, inspire, or provoke thought. They guide the customer toward making a decision.

Ask yourself. What do you want your audience to do after seeing your ad?