People Like Us

In the film, People Like Us, the protagonist played by Chris Pine is a man who learns who he really is through the death of his father.

That event causes him to reexamine everything he thinks is important to him.

People make value judgments all the time because of the behavior of others.?So, it is with philanthropy and fundraising.

Principle 6 of The Eight Principles is Divide and Grow?.?Simply stated, it’s the principle which says, “treat different people differently.”

Understanding and applying this principle throughout your organization is critical to moving from cash to wealth in your fundraising.

When you work to move people closer to your organization emotionally you eventually bring them to a point where they invest their wealth not merely their cash.

This emotional pathway should be the underlying vector flowing through every part of your fundraising program.?We call it the Donor Progression Pipeline?.

When you've reached this point in your organization's fundraising you’re likely to see an “order of magnitude jump” in your philanthropic investments.?That’s when, for the first time, you receive an investment that’s an order of magnitude (10X) of what you’ve ever received before.?Ever.

This is where the “people like us” phenomenon kicks in.?When someone makes that first seven or eight figure gift you will usually see another gift of equal or greater size within 18 to 24 months.

I’ve had this experience.?I was leading the fundraising program at a small liberal arts college when we received its first ever-eight figure gift in its 100 year history. Within 18 months another similar gift was received.?

And it wasn’t from someone previously unknown to the college.

When an investor sees another investor whom they consider their peer make a groundbreaking gift, they take notice.?“If Sally made such an investment, perhaps I should consider that too”, they think.

People like us make gifts like these.

So, you say, how do you get to this fundraising nirvana?

Work to build emotional ties with your investors.

We have the training programs which build the ties you’re seeking in record time.

As to growth??Think 4X to 6X.?Permanently

The easiest way to get started is with one of our online courses.?Simple enough for the newbie, sophisticated enough for the 20-year veteran.?Small price.?Huge return.?

Next, our train-the-trainer, continuous learning live training platform puts the right culture inside your organization in record time. ?You deliver it with your own facilitator on demand.?Incredibly cost effective.

That’s because the right skill set flows from the right mindset.?Not the other way around. Now you're cooking.

Are you a coach or consultant who wants to bring this to your clients? Check out our Certified Advisors Program.

The question you must ask yourself is--Are you REALLY ready to stop bottom feeding? Action, not thought is what gets results.

Stop struggling to get the next gift, the next grant, just to keep going.?Even if you’re not on the “edge” wouldn’t you like to enjoy the abundance that is available to you?

Allow me to show you how. Schedule a call with me and we’ll talk.?It’s complimentary.?There’s no obligation. ?In thirty minutes or less, I will give you a path to deliver that magic.

I’d love to speak with you.?Grab a time now.

The best part??It doesn’t take buckets of money to achieve your goals.?It’s desire and will.

To Everyone:?My goal is simple.?To show all who really want it the clear, proven path to abundance.

To Your Fundraising Success,