People Judge A Book By Its Cover Because They Do Not Read.

There is a saying that,” You should not judge a book by its cover”. But does that imply when it comes to the corporate culture or while taking certain professional decisions or while choosing certain companies to work for?

Earlier, people used to judge a book by its cover! Now they judge a company by its website and experience

Is this true to some extent with the way we react to people? The way wrappers affect our expectations about what lies inside them, is similar to the way we expect from people as well?

Judging anyone or any company/industry wouldn't be a problem by itself if it weren't also true that we're so often more influenced by our own biases than we are by actual evidence.

The most vital thing for your ideal customer when he/she lands on your website is to have a smooth and appealing website and an experience. We all carry around with us the conclusions that we have drawn about other people through which we filter everything and make certain decisions. Certainly, over time these conclusions change, but even then our conclusions often remain highly biased.

Here are some of the EYE-OPENING website statistics:

• It takes about 0.05 seconds(that’s 50 milliseconds) for users to form an opinion whether they like your site or not, whether they’ll stay or leave.
• 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
• 88% of online consumers are less likely to return to a site after a bad experience.

39% of people will stop engaging with a website if images won’t load or take too long to load.

• 47% of Users expect a maximum of 2 seconds loading time for an average website.
• Slow-loading websites cost retailers $2.6 billion in lost sales each year.
• 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
• It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

Every website is the cover of the product before they land on your product page, so you must pass the customer's TRUST test, the likelihood of passing the TRUST test results in more sales.