The people have spoken and the rankings are in: AT&T’s efforts are being noticed

It’s an exciting time in the wireless industry. Soon, everything will be connected: people, homes, cars, cities and enterprises.

While today AT&T leads the industry in this next movement, we know that, ultimately, our long-term success depends not on the number of devices we can connect but on our customers’ level of satisfaction with the services we provide to them.

That’s why rather than creating noise on social or media or with attention grabbing headlines that soon fizzle, we rely on something that is more concrete -- the facts.

And the fact is that no other wireless provider can match our recent accolades for delivering an extraordinary customer experience:

• Fortune’s Most Admired Companies: #1 in Telecommunications
• J. D. Power Awards:
  • Highest ranking for Wireless Customer Care three out of the last four awards.
  • Highest ranking for Wireless Purchase Experience four consecutive times.
  • In fact, for J.D. Power alone, AT&T has won seven awards since 2013. If AT&T were a sports franchise, it would be called a dynasty with the number of awards!

• Brand Keys Customer Loyalty Engagement Index (CLEI): Ranked first in the Wireless Phone Service category for six years in a row.

We value this feedback because it comes from validated, third-party organizations that base their rankings on customer experience.

Today’s consumers are more educated now than ever. They have a multitude of tools and resources at their disposal to compare offerings, crowdsource feedback and read reviews from other consumers.

They are the same tools that allow them to make their opinions heard fast and to a wide audience of followers. We’ve all heard of recent customer service horror stories. These events can’t be hidden in this era of big data and social media.

Customer opinion matters. Customers can be a company’s best advocates – or their stronger detractors. Successful companies know that attracting, securing and retaining customers is more than just providing the best value.

Which is why at AT&T we are laser-focused on appreciating our customers and constantly exceeding their expectations.

We’re honored by the recent accolades because they confirm we are on the right track.

But we’re not stopping here. We know that customers’ needs evolve as fast as we equip them with new services and, we are taking measures to enhance the customer service experience across all channels: in-store, online, in-app and on the phone.

Above all else, we must cut through the noise for our customers. We aim to create an ideal experience based on customer feedback. Mobile consumers have confirmed what AT&T already knows: our innovation, service and people are amazing.