People "buy" People .. How to efficiently broadcast LIVE ( and rock your business...! )

I want to talk to you guys about live broadcasts and in particular Going Live on Facebook.. Yes. I know this is LinkedIn, but hey.. all our media work together right? We all want to efficiently use the Social Media platforms to show the world what we can do, and even more importantly... WHO we are.

In April 2016, Facebook decided to launch Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has exploded in popularity -- particularly on Facebook Live, where according to Vimeo, 78 % are watching video on Facebook Live as of 2018.

Let that sink in for a minute ... 78%!

It's no mystery why Facebook Live is so popular: Video's see 3x the engagement of traditional videos shared on Facebook, and millions of peeps live stream on Facebook around the globe. Why are business owners getting so excited about Facebook Live?

Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers -- in real time. Authenticity is KEY. Because you guys, people buy people. Keep it real, yall..

If they love you, that want to see more of you and eventually trust you. Your face becomes as familiar as the next door neighbor.

However, for such a simple concept, Facebook Live has a lot of little nuances that entrepreneurs will need to learn if they want to get the most out of the platform. I wrote this article, hoping that it will help you find the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.

Want to know the best way to increase your reach on Facebook? Facebook Live Baby!

As we all know, there’s nothing those naughty people at Facebook love more than changing their algorithms. And what does that mean for those of us with online businesses? Suddenly the rules change!

The posts that have worked brilliantly on your Facebook business page are suddenly lost from people’s newsfeeds, and the little tips and tricks we all rely on can vanish without a trace. So if you’re currently getting a miserably low level of reach and engagement on written posts on your Facebook page ( or ad's.. lets not forget the ad's... ) , here’s something you can do to give yourself a much-needed boost…

VIDEO people... LIVE VIDEO!!

This works well for 2 reasons:

1. It’s more interesting. ( Thank you Captain Obvious... )
2. Facebook will put video in people’s newsfeeds far more often, so your reach EXPLODES! ( Say whaaaat?! )

To illustrate this, the reach of one of my clients used to be 4-11 people on many of the daily posts she would make on her Facebook business page. It was so discouraging to her!

She was putting all that work in seemingly for nothing. So she eventually did her first video, thinking it would probably get around 10 views.

It got over 1000 views, with a reach of over 2000.

What?! She was gobsmacked!!

And it wasn’t 100% organic, as she made the effort to share it on her Facebook profile, plus she shared the video in some relevant groups she was a part of.

But it was super straightforward and didn’t cost her a penny.

However – I know that lots of us can feel a fair amount of resistance to getting started with FB Live. In fact, the very thought can be terrifying! I am currently about to be trained by the best Go Live Coach out there. Ok. Maybe i am a bit biased because I have known her a while, but she has a track record that is nothing short of amazing.

You might be perfectly comfortable standing up in front of a group of people and talking about your business, but there’s something about introducing a form of technology we’re unfamiliar with that can just strike fear into our hearts. " Yep. "

What if it goes wrong when I’m live on air?

And then there’s plain old ‘fear of being seen’…

What if no one sees my video?

What if everyone does?

What if I get trolled?

So here are some top tips, inspired by Marketing Coach ( Marketing Goddess really ) Kerianne Mellott for getting started with livestreaming on Facebook Live:

1. Watch other people’s videos and get a feel for the style that seems like a good fit for you. Find a safe space. And perhaps follow groups that allow you to connect with likeminded people, such as this one > or follow Kerianne ( she goes live allllll the time )
2. Don’t stress about what will work with your audience e.g. length of broadcast, time of day, topic. Try it and see what people respond positively to. Just jump in.
3. Keep it moving – don’t take people’s time for granted. Don’t waffle – cram in the value and make it worth their while. But most importantly... BE REAL!
4. Work hard on lighting and visuals – give thought to the staging of your background and outfit (especially colours!), where the light is and the most flattering angle. If you’re a make up wearer, go big to get that healthy glow!
5. BE CONSISTENT – you need to keep up the momentum to really make an impact.
6. Decide to do it today and just jump straight in. You’ll learn so much more by giving it a try than by sitting on the sidelines wondering if it’s for you.

Facebook Live has become one of THE favourite marketing tools of SO many successfull entrepreneurs, and it could be about to be one of yours too!

Getting over the digital stage fright will be the thing to do in 2019! Get ready to crush your sales & engagement!

And for that you should totally look into this one of a kind resource: www.learntogolive.com

If you really want to learn how to get out there for yourself and your business.. and you want some across the board " everything is covered " help ! #entrepreneur .. then LearnToGoLive from Kerianne Mellott is the place to be. You are not alone and there are likeminded entrepreneurs looking for their best strategy to go live...and to build on their personal branding and build out their business even more. It's time..

You can pre-order a (real ) book that literally covers everything about going live including... mindset, but that is possibly not even the most important... you gain lifetime access to resources & a membersite that will simply change your view on going live across the board.

You'll be safe & completely guided by the former Marketing Director of eHarmony.

Yes, you read that right! Yall get a chance to work with the big leagues!

Do you have a business and you struggle to reach your audience? Do you need more clients or leads? Or do you simply wish for more engagement. Going LIVE is the thing to do. People are literally done with the commercial style video's. People want People. Real people, who share their knowledge & personality with the world.

For who knows me, knows that I only promote things I truly believe in and LearnToGoLive is one of the most interesting platforms, led by an incredible entrepreneur, I have ever come across when it comes to online marketing!

Pre-Order the Book here >>

Follow Kerianne Mellott on Facebook >>

Join her FREE Entrepreneurs Group >>

Connect with her on LinkedIn >>

Let's do this! Are you ready? Love to hear your thoughts!

Elisabeth Botman