People Buy People...

Something that’s always been swirling around in my unconventional rickety brain, is my firm belief that "people buy people". This simple yet profound mantra reminds us that behind every brand, there are real individuals seeking authentic connections. It means understanding that our customers are not just purchasing products or services; they are investing in the values, personality, and genuine care that our brand embodies.

I have been catching myself lately becoming more and more fired up with this mindset, I guess I am very aware of the efforts it takes personally, for a brand to make its way into the deep pockets of my brain, achieving its mission to become memorable, unforgettable, and believed.?

I used to accept that brands are becoming harder to cut through and resonate with a human, due to a cluttered commercial market. Whilst this still stands true in part, I am also becoming more aware, that as a parent, and a full-time worker, for a brand to resonate with me, their marketing must be so damn sharp, backed with prolongation, repetitiveness with different strokes and approaches, different touch points, until quite frankly, it sticks. You’re not just competing with a cluttered commercial market, you’re competing with a tired mum brain that has little space to embrace anything outside of my work and family. The point being, brands are fighting for resonance, based on our consumption capacity in the busy lives we all now live, more than ever before.?

So I stand back, and I think to myself, out of all the brands that have ‘stuck’ lately, what did they all have in common? People. They evoked a feeling of connection through visual storytelling with people at the core. And, it made me FEEL something. That's enough for me.

Incorporating this principle into everything we do for our brand is paramount. It starts with fostering a transparent and relatable brand identity. We must share our stories, showcase the faces and personalities that drive our brand, and engage in meaningful conversations with our audience. By being approachable, empathetic, and personable, we create an emotional bond that goes beyond mere transactions.

So, standing out is not just a choice; it's a necessity. To cut through the noise, we must embrace disruptive marketing strategies that challenge conventions and spark curiosity. From innovative content marketing to immersive experiences, we aim to create memorable moments that leave a lasting impression on our audience. Now, this is not easy, because we often embrace what we know, what feels safe, because taking risks in this economy is a very scary place to be, but, whilst I battle the opinions of those that feel there is too much to lose to be daring, I ask, but what do we have to gain??

In my role as Head of Marketing at Bowerbird, there is lots of "pre-me" good material that we could simply repurpose, it worked, it performed well, we should just re-circulate, right? My mindset is, no. We have too much to gain to remain stagnant, complacent, safe.?

By leveraging the power of our people-oriented approach and disruptive marketing, we carve a distinct path in the market. We strive to become more than just a brand; we aspire to be a trusted companion, guiding our customers towards a better lifestyle and experiences they truly will revel in, and can grow. Through these efforts, we solidify our position as not just a seller of Property Styling and Interior Design, but a genuine partner and vessel to support humans in making a better life for themselves, and their family, and to create spaces they love.