People aren't scrolling the feed looking for products to buy! ???? Marketing updates you NEED to know

Happy Monday, friends!

Welcome to the latest edition of our weekly marketing newsletter, where we unlock the secrets of success, one brilliant strategy at a time!

Prepare to be inspired, educated, and armed with the hottest tips and tricks to catapult your brand into the stratosphere of success.

We live in an ever-evolving marketing landscape, where trends come and go faster than a flash sale on Cyber Monday. But fear not! I have scoured the marketing cosmos to curate a treasure trove of knowledge and insights that will keep you ahead of the curve.

So, grab your beverage of choice, unleash your inner marketing maestro, and get ready to soak up the wisdom that will turn your brand into a force to be reckoned with.

Our virtual doors are open, and we're thrilled to have you join us for this exhilarating expedition into the ever-expanding world of marketing brilliance.

Get ready to take your marketing game to new heights. Let's dive in and make some marketing magic!

Do less God bless,

Nicole Sifers

Brand win of the week - McDonald's

Marketing meme of the week ?

Digital marketing updates you need to know

?? LinkedIn is bidding farewell to the Carousel feature, profile videos, and clickable links within photos/videos, all vanishing into the digital abyss on June 26th.

?? TikTok is stepping up its game with the exciting introduction of visual Search Results! Users can now snap a photo of something and dive into a treasure trove of similar matches within the TikTok Shop. Shopping just got a whole lot easier!

?? Instagram is hitting all the right notes with its latest Notes updates. Prepare to add some rhythm and global flair to your content as you embrace the power of music and translations. Get ready to rock those captions!

?? YouTube is shaking things up by lowering the entry bar to its monetization program. Now, aspiring creators can join the party with just 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 watch hours in the past year OR 3 million Shorts views in the last 90 days. Start sharing your passions and reaping the rewards!

?? Twitter is ready to spread the wealth! Creators might soon see revenue from ads that appear in replies. Get ready to turn those Twitter convos into cash, my friends!

?? Meta is diving into the realm of artificial intelligence with the release of an AI tool that transforms text prompts into musical masterpieces. Let the machines create the melodies!

?? Instagram is opening up new horizons with expanded API offerings for third-party developers. Get ready for content publishing options for Creator accounts, user tagging, original audio re-naming within Reels, and a boosted daily post limit. Let your creativity soar!

?? TikTok is empowering agency partners and small-medium businesses with a brand-new educational hub. Sharpen your skills, gain insights, and conquer the TikTokverse like a pro!

?? Instagram has some exciting news for creators with the expansion of Broadcast Channels. Now, ALL Creators can tap into this feature and take their content to new heights. It's time to shine!

?? LinkedIn is making engagement a breeze with the addition of THREE notification filters: "All, My Posts, Mentions." Prioritize what matters most and dive into meaningful interactions.

?? Pinterest is upping its game with the wider launch of Premiere Spotlight Ads and Travel Catalogues. Get ready to scale and grow your brand presence on Pinterest like never before!

?? Twitch is leveling up with a new Creator tier that could mean a sweet 70/30 revenue split for streamers. It's time to level up your streaming game and reap the rewards!

?? TikTok's live videos just got a makeover with the NEW dual camera mode. Double the fun, double the creativity! It's time to rock those live moments like never before.

???? People Aren't Scrolling the Feed Looking for Products to Buy! ????

In a world where social media has become an integral part of our daily lives, it's time for marketers to embrace a new truth: people aren't mindlessly scrolling through their feeds in search of products to buy. No, my fellow marketing aficionados, they are seeking something much more profound. They crave to be educated, entertained, and inspired!

Think about it.

When was the last time you stumbled upon a social media post and thought to yourself, "Wow, this advertisement is captivating! I must buy this product immediately!" It's a rare occurrence, isn't it? The truth is, our audiences have become more discerning, more selective about the content they engage with.

Today's consumers are savvy. T

hey value authenticity, meaningful connections, and experiences that resonate with them on a deeper level. So, as marketers, it's time to shift our perspective and realign our strategies to cater to their desires.

Education is the name of the game.

People want to learn something new, gain insights, and expand their knowledge. Provide valuable information, share industry expertise, and become a trusted source of insights within your niche. By offering educational content, you position yourself as an authority figure while building trust and credibility with your audience.

But let's not forget the power of entertainment.

People want to be entertained, to escape from the mundane and immerse themselves in content that brings joy, laughter, or even a touch of awe. Injecting humor, storytelling, and creativity into your marketing efforts will capture attention and foster a genuine connection with your audience.

And finally, inspiration.

Ah, the potent elixir that fuels dreams and motivates action. Your audience craves inspiration to fuel their own aspirations. By sharing stories of triumph, showcasing real-life examples, and highlighting the transformative power of your products or services, you tap into the wellspring of human ambition and leave an indelible impression.

Remember, in the vast sea of social media, standing out requires more than flashy sales pitches or shameless self-promotion. It's about recognizing that your audience seeks something greater—something that sparks curiosity, ignites emotions, and sparks a genuine connection.

So, let your content be a beacon of knowledge, a source of delight, and a catalyst for dreams. Tailor your marketing strategies to educate, entertain, and inspire. Embrace the shift from product-centric to audience-centric approaches, and watch as your brand thrives in the hearts and minds of those scrolling through the feed.

Here's to enlightening, entertaining, and inspiring our audiences one scroll at a time!