Penguin is now part of Google’s core algorithm.

 According to google update On Friday, September 23 , Penguin is now part of Google’s core algorithm.

There are few key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted (for better or for worse) by Penguin’s most recent update.

What Is Google Penguin?

Google Penguin is an algorithm designed to penalize and prevent link spamming. Google introduced Penguin back in April 2012 to combat web spam and to penalize websites whose SERPs relied on exploiting “black hat” SEO tactics (e.g. keyword stuffing, link schemes, cloaking, duplicate content, etc.).

What’s Changed in Penguin 4.0?

Over the years, Penguin has undergone a number of updates, all intended to promote quality content and hamper anyone practicing unethical link building. To that end, Penguin 4.0 has made two major changes that come as a welcome relief to many SEO specialists:

1. Penguin now runs in real-time.

2. Penguin is no longer a site-wide negative ranking factor.

Penguin used to run intermittently (i.e. Google would only run its algorithm once every few months) and usually you could only incur a penalty or get a penalty lifted whenever this algorithm was refreshed. As a result, even if a penalized website removed the offending links the day after they received a penalty, they might have to wait months to get that penalty lifted.

Additionally, before the update, Penguin didn’t penalize just one page when it detected spam signals — it buried your entire website. Your domain would plummet through the SERPs even if most of your website was spam-free. Worse still, this penalty would stick until the next time Penguin refreshed — which sometimes took months — even if you proactively corrected the problem immediately after receiving your penalty.

Penguin 4.0 has changed all of this. Now, Penguin refreshes in real-time, which means that site penalties are incurred or lifted whenever Google crawls and reindexes a page. In other words, building spammy links could burn your SERPs tomorrow, but you no longer have to wait for ages for a penalty to be lifted.

The latest Penguin update is also more granular, which means Google will penalize individual pages as opposed to your entire website. If Penguin detects web spam on your website, it might bury the offending page in the SERPs, but the rest of your domain still has the potential to rank well.

How It will impact your website?

The effects of a Penguin update are usually felt immediately in the SEO community: “black hat” SEO is penalized, while websites who have had their penalties lifted begin to rise in the ranks again. But the latest Penguin update is a bit of a strange animal — if you’ll pardon the pun — because most SEO specialists and webmasters didn’t feel its effects until a few days after Google began rolling it out.

How to Resolve Penguin Penalties

1. Remove Harmful Links

2. Steer Clear of Common Hazards

3. Focus on Quality Content

4. Diversify Your Link Building