The Pen Might be Mightier than the Sword, but an Image is Mightier than the Word

"Those who tell the stories rule society." - Plato

"Visual storytelling is the most powerful way to put ideas into the world today." -Robert McKee.

You innately know that the key to closing a deal is not just presenting the facts and figures, features or benefits, but creating a real human connection with your client.? The best way to connect with your client is to craft a story that shows how your client could be the hero of their story.? By doing so, you can illustrate how your product or service can help them overcome their challenges and achieve their goals. ? Storytelling in sales is not just the next fad or a silly buzzword, it is a remarkable tool that uses a practice that transcends time and place. Sales coaches will tell you to incorporate storytelling into your pitch, but to really stand out you must use pictures.

A picture is worth a thousand words:? “We’ve all heard that a picture is worth a thousand words. Is that true though? While new research from the University of California San Diego makes no claims on quantifying just how many words a picture is really worth, it shows that a single picture has the power to sway people – changing how they behave – while a single word does not. Even a picture that’s barely seen, flashed on a screen for only 10 milliseconds, seems able to alter behavior.”? (From the article:? Pictures Move People More Than Words by Inga Kiderra? https://today.ucsd.edu/story/pictures_move_people_more_than_words)

Visual aids will help bring your client's hero arch to life. Use images, videos, or even props to enhance your storytelling. This will ensure you are memorable long after the conversation is over.