Pembrokeshire Creamery launches new Welsh milk price

NEWS RELEASE

Date issued: 1 March 2024

Welsh milk gets St David’s Day boost

Pembrokeshire Creamery launches new Welsh milk price.

Pembrokeshire Creamery, which is set to begin production this spring, has used St David's’ Day to launch its new milk price for Welsh milk.

Using the industry-recognised Liquid Standard Litre* the company has announced an April milk price of 38.5 pence per litre.

Pembrokeshire Creamery will be the only liquid milk bottling facility in Wales certified to supply Welsh supermarkets. Ultimately this will be local Welsh milk, produced, processed and distributed from this new development.

Eliminating the need for transporting milk to England for processing, Pembrokeshire Creamery significantly reduces food miles, streamlines the supply chain, creates new skilled jobs in Pembrokeshire, and bolsters local farming communities. This efficiency enables Pembrokeshire Creamery to offer producers who have already committed, and those following the project as it develops, a competitive milk price from April 2024.

Mark McQuade, managing director, Pembrokeshire Creamery said:

“It seemed fitting, on St David’s Day, to launch an April milk price for Welsh milk which we hope will be sufficiently competitive to attract farmers from across the region to consider us as a potential customer.

“We will be the only BRC Certified facility to offer Welsh milk that is also bottled in Wales enabling us to offer an authentically Welsh milk supply for Welsh supermarket stores.

“This unique selling point gives Pembrokeshire Creamery, and the farmers who work with us, a strong point of difference in meeting the needs of both retailers and consumers who increasingly value locally-sourced produce,” he said.

The development of Pembrokeshire Creamery has been supported by the Welsh Government and the EU RDP-funded Food Business Investment Scheme. Additional funding has been supplied by HSBC.

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Issued by: Matt Appleby Consulting Ltd Contact: 07970 475479 : [email protected]

* 4%b/f & 3.3% prot. Bactoscans of 30,000/ml & SCC’s of 200,000/ml, with Thermodurics of 500/ml and producing 1mltrs/yr – as per: https://www.milkprices.com/

IMAGE: CGI of the new Pembrokeshire Creamery, under development at Haverfordwest Food Park, Pembrokeshire