Peloton & Costco

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In this newsletter update:

?? Peloton, Costco partner for the holidays

?? Peloton's DTC deep-dive

?? Top DTC cycling brands

Peloton and Costco have partnered to sell the Peloton Bike+ at 300 retail locations and online this holiday season. Here's what you need to know:

• The Bike+ bundle will be available for purchase from Costco from November 1 through February 15 or while supplies last.
• This is Peloton's first seasonal retail collaboration in the U.S. and the brand hopes to expand the distribution of Peloton products to new markets with Costco in the future.
• Peloton has recently struggled in the DTC realm. Its latest quarter revenue was flat, and for the full fiscal year, the company's revenue fell 3.6% year over year to $2.7 billion.
• Peloton is leaning into wholesale partnerships to reach more customers. They also relaunched their brand this spring to communicate their offerings beyond biking to the exercise realm at large.

Read More

Peloton's DTC Deep-Dive

Peloton

Charm Growth Score?: 81.4

Instagram: 99th percentile

Facebook: 83rd percentile

Website Traffic: 100th percentile

Top DTC Cycling Brands

1. Trek Bicycle

Charm Growth Score?: 87.6

Instagram: 100th percentile

Online Resellers: 96th percentile

Website Traffic: 100th percentile

2. DYU Cycle

Charm Growth Score?: 86.1

Facebook: 100th percentile

Instagram: 99th percentile

TikTok: 98th percentile

3. Lectric eBikes

Charm Growth Score?: 85.5

Facebook: 99th percentile

Instagram: 98th percentile

Advertising: 98th percentile

Website Traffic: 100th percentile

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Thanks,

The Charm Team