Peeking inside my brain: My copywriting process

Recently, on the SDM Show with Rob Cairns , I shared my copywriting process. Now, to be fair, this is a good project management process. It works for more than just copywriting, however, I have adopted it over the years for almost any kind of copy project I do.

It doesn't matter if it a long form content piece, a landing page, an About Page project, or website copy.

This process works pretty well as a high-level framework. In the two episodes with Rob, we break them down, go more in depth. Frankly, I am kind of just freestyling it here. It's more of a conversation and I open my brain and the stuff just comes out.

I am including a copy of my process in a diagram below for you to view. Each episode is linked below as well.

Before you take a look, here is the very short version of the process:

• Research: Research is needed to make sure the project has the data needed.
• Strategy: Develop a strategy based on the research.
• Execution: Create the piece using the research and the strategy.
• Distribution: You ain't done yet! You have to distribute your piece of copy to the ends of the world.

The episodes of the SDM Show will be in the comments below.